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It is now seriously unhinged. This is a cartel to serve the interests of the members. If you are a member, then sweet jesus you haven't half hit the jackpot now. If you are outside the Premier League when this deal kicks in then you now have precisely zero chance of ever making it there.
Its a bubble,it will burst. The rise in tv money simply cannot continue. May jeopardise a smaller premier clubs when it happens though
Personally I think its time to stop relegation from and promotion to the Championship. I dont one them being worlds apart financially but the parachute payments are breaking the Championship and making the inequality much more evident.
You could all sign the petition here;http://fsf.org.uk/petitions/share-tv-wealth/
I think the money will carry on rising for quite a long time yet.BT has a problem: it's a fixed line company (though possibly changing with the purchase of EE) and fixed lines are semi obsolete. So it has to find a new role for itself. That, so far, has been the ideal of subscription tv and associated services. Now, investment in tv is quite expensive, so you need a lot (!!) of subscribers. How is BT ever going to get those? By stealing them from Sky. And footy is the best way to steal. That's what Sky used to build its market dominance in the first place. So, BT will continue to pay premium prices. It has no other option even if it does take over EE. Now Sky is built around subscriptions too. So it cannot afford to lose too many. How can it defend what it has? Triple play, of course. But BT will be able to do that too before much longer. So what else? More and more sport..... And with footy being the most popular of them all, and with Sky's roots being in footy, Sky will try to emasculate BT. Not strangle it as that would upset the regulators, but force it to pay top dollar every time for a tiny share of the product and hence the market. BT has to break that - and it can only do so by outbidding Sky.... But Sky has exceptionally deep pockets. It can afford to outbid BT every time if it wants to. So, prices will carry on going up.End result? The PL is a golden cow with udders pouring out cash in a never ending flood. There's absolutely no sign of that ending any time soon.BobG