Viking Supporters Co-operative

Viking Chat => Viking Chat => Topic started by: Arsenal Of The North on March 31, 2024, 10:19:49 am

Title: A ticketing idea until the end of the season?
Post by: Arsenal Of The North on March 31, 2024, 10:19:49 am
So with grants rally for fans to turn up and get behind the team, can/would the club be in a position to offer £10 adult tickets/£5 kids tickets for every home game until the season end or at least mathematically impossible for us to make the play offs?

Surely any difference could be made back up at the club shop or in the concourse. 

Seems like we have an opportunity to get bums on seats and possibly pull people in next year too, the club could use this to push more sales
Title: Re: A ticketing idea until the end of the season?
Post by: Campsall rover on March 31, 2024, 10:40:35 am
So with grants rally for fans to turn up and get behind the team, can/would the club be in a position to offer £10 adult tickets/£5 kids tickets for every home game until the season end or at least mathematically impossible for us to make the play offs?

Surely any difference could be made back up at the club shop or in the concourse. 

Seems like we have an opportunity to get bums on seats and possibly pull people in next year too, the club could use this to push more sales
Need to sell a lot of Merchandise to make up the shortfall. Shop isn’t big enough to get enough bodies in to spend their money  ;)

Having said that I think it isn’t a bad idea AOTN
Could do it for the last two home games maybe both on Saturdays v Accrington & Barrow.
Might not bring in too many more on a Tues eve v Walsall ( Wed being a school day ) would that bring in many more fans. I don’t know.

More bums on seats the better though. A really noisy Eco Power would be a massive boost to the players.

If they did do it then it needs marketing big time.
Title: Re: A ticketing idea until the end of the season?
Post by: ravenrover on March 31, 2024, 10:55:03 am
Would season ticket holders be very happy about that especially Cat A ?
Title: Re: A ticketing idea until the end of the season?
Post by: Spud on March 31, 2024, 10:59:14 am
Would season ticket holders be very happy about that especially Cat A ?

Personally, it wouldn't bother me for what games are left. I'd love to see some big crowds as long as they get behind the team.
Title: Re: A ticketing idea until the end of the season?
Post by: Campsall rover on March 31, 2024, 11:00:00 am
Would season ticket holders be very happy about that especially Cat A ?
Well I am not bothered.
Season tickets are not expensive. Especially with the Covid discount. As an over 60’s it’s less than £9.00 a game.
Title: Re: A ticketing idea until the end of the season?
Post by: mushRTID on March 31, 2024, 11:00:37 am
Would season ticket holders be very happy about that especially Cat A ?

Personally, it wouldn't bother me for what games are left. I'd love to see some big crowds as long as they get behind the team.

Exactly this. I just want to see the club on the up again and good crowds back. I’m not bothered if people pay less than I have for it. We’ve got to build on this momentum.
Title: Re: A ticketing idea until the end of the season?
Post by: Arsenal Of The North on March 31, 2024, 11:04:22 am
I’m a cat a season ticket holder I want the club to do as well as possible, so if that means flogging a few cheap tickets back end of the year, it doesn’t bother me personally, I obviously don’t speak for the rest of the season ticket holders.

I would much rather see a full house and me feel a tiny bit hard done by (hardly with the season ticket prices) than a half empty one, if it meant the players get spurred on by 1000 more fans
Title: Re: A ticketing idea until the end of the season?
Post by: Bessie Red on March 31, 2024, 11:13:03 am
I dont think season ticket holders would be bothered if a reduced price only applied to 2 or 3 games. The benefit of having a larger crowd behind the team would be helpful moving forward, as some younger ones may get the bug and badger their parents for saeson tickets next season. Get em young, get em for life!!
Title: Re: A ticketing idea until the end of the season?
Post by: roversdude on March 31, 2024, 12:25:44 pm
Cat A ST holder I’d be all for it
Title: Re: A ticketing idea until the end of the season?
Post by: curley on March 31, 2024, 12:50:04 pm
Might be a good time to invite Doncaster & district Boys & Girls teams for a freebie.
Title: Re: A ticketing idea until the end of the season?
Post by: Ryaldinhio on March 31, 2024, 01:01:25 pm
Cat A ST holder and I wouldn't be bothered.

Personally I think they should give free tickets out to school kids and young football teams etc. Get some of the empty seats filled and encourage young ones to come and the parents with them.
Title: Re: A ticketing idea until the end of the season?
Post by: idler on March 31, 2024, 01:24:54 pm
I agree with all of the above. I can’t get to as many games as I used to but still buy a season ticket. Let’s get as many as possible in for the last few games. It all adds to the budget for the coming season and might persuade one or two fans to get a season ticket next time.
Title: Re: A ticketing idea until the end of the season?
Post by: roversdude on March 31, 2024, 02:38:06 pm
Reduce it by a pound for every game we win
Title: Re: A ticketing idea until the end of the season?
Post by: GazLaz on March 31, 2024, 05:03:10 pm
Question. How many points would having a full house every week be worth over just getting our standard attendances? Interesting one.
Title: Re: A ticketing idea until the end of the season?
Post by: danumdon on March 31, 2024, 05:40:02 pm
The thing is we should be in a position to do something like this. We have the size of stadium that can accommodate this type of initiative and any game would be the better for it.

Im a season ticket holder and i've no issues whatsoever if they give 5k away, (even for all the remaining home games)the fact the ground would be buzzing would benefit us and the players massively.

The goodwill and follow through to next season would also be a big win for the club.

May just be the last cog in place to ensure we have every chance to succeed.
Title: Re: A ticketing idea until the end of the season?
Post by: Nudga on March 31, 2024, 06:07:01 pm
No reason why we can't do what Crawley did for the last two home games.
Title: Re: A ticketing idea until the end of the season?
Post by: Dabbermoo on March 31, 2024, 06:09:29 pm
Quid a kid would be great also with it being the school holidays, guarantee they always want something to eat and drink so the food sales would be up.
Title: Re: A ticketing idea until the end of the season?
Post by: Chris Black come back on March 31, 2024, 06:22:19 pm
You either have to offer the discount to away fans, or get permission from away club to offer the discount to home supporters only. This plus the dead weight loss (unlikely that we would accrue new revenue beyond that which we are discounting people who were already going to come) means we will be likely laying out a significant sum, probably for an extra couple hundred max of new home supporters, and pending first point, could just be encouraging more away fans (cf. us all at Crawley).

Sounds a great idea in theory, in practice lot more complicated.
Title: Re: A ticketing idea until the end of the season?
Post by: roversdude on March 31, 2024, 10:18:42 pm
Not lose much revenue against Accrington
Title: Re: A ticketing idea until the end of the season?
Post by: DonnyBazR0ver on April 01, 2024, 01:30:43 am
Yes, it' would be good to drop prices for the remaining home games but, match tickets will have already been sold to home and away fans.

Plus, if we were to lose the next game, then the remaining games won't be attractive even at a knock down prices.

IF we manage to keep the dream alive, then for those who are genuinely interested, the current prices aren't exactly prohibitive are they? People will come if there's a chance of a 'I was there' moment even without discounted tickets. 

Title: Re: A ticketing idea until the end of the season?
Post by: In the box on April 01, 2024, 09:40:39 am
So with grants rally for fans to turn up and get behind the team, can/would the club be in a position to offer £10 adult tickets/£5 kids tickets for every home game until the season end or at least mathematically impossible for us to make the play offs?

Surely any difference could be made back up at the club shop or in the concourse. 

Seems like we have an opportunity to get bums on seats and possibly pull people in next year too, the club could use this to push more sales
Surly an empty seat costs more by just being empty . Any value £10 or £5 is a profit when it breaks brings in potential supporter !
Title: Re: A ticketing idea until the end of the season?
Post by: Campsall rover on April 01, 2024, 09:56:12 am
So with grants rally for fans to turn up and get behind the team, can/would the club be in a position to offer £10 adult tickets/£5 kids tickets for every home game until the season end or at least mathematically impossible for us to make the play offs?

Surely any difference could be made back up at the club shop or in the concourse. 

Seems like we have an opportunity to get bums on seats and possibly pull people in next year too, the club could use this to push more sales
Surly an empty seat costs more by just being empty . Any value £10 or £5 is a profit when it breaks brings in potential supporter !
Correct but all those that would have paid £22 or £19 or whatever the match day price is for their age or ground category, there is then a considerable loss of revenue if they only pay £10
Children under 12 is £5.00 at normal price.

So it’s a balancing act regarding revenue. 
Title: Re: A ticketing idea until the end of the season?
Post by: graingrover on April 01, 2024, 10:54:55 am
I think that since Club Doncaster has done so much to foster support to clubs and associations in the community they could use that network to sell tickets to home games of all three clubs.It is a marketing ploy known as piggy back that has been a proven success for decades.
Title: Re: A ticketing idea until the end of the season?
Post by: Jimmydee on April 01, 2024, 11:07:58 am
Under 13s have to be accompanied by an adult, so maybe offering cheap tickets to kids will bring a few extra adults with them.
Title: Re: A ticketing idea until the end of the season?
Post by: mushRTID on April 10, 2024, 03:52:03 pm
Cant believe the club aren't doing anything on this.

If we beat Accrington surely try and fill the ground for Barrow? At this rate, that could be a huge game.

Have we had a quid a kid game this season? I thought clubs were allowed to do a couple of them.
Title: Re: A ticketing idea until the end of the season?
Post by: DRFCTom on April 10, 2024, 04:08:48 pm
Does seem a bit crazy to me that nothing has been advertised or offered? Can SM answer why ?
Title: Re: A ticketing idea until the end of the season?
Post by: normal rules on April 10, 2024, 04:11:15 pm
How’s about giving season ticket holders who turn up To a game a free ticket for a guest.
Title: Re: A ticketing idea until the end of the season?
Post by: Juddy on April 10, 2024, 04:48:57 pm
Good idea with the freebies or perhaps a half price ticket available to season ticket holders to bring a mate
Title: Re: A ticketing idea until the end of the season?
Post by: silent majority on April 10, 2024, 07:02:55 pm
Does seem a bit crazy to me that nothing has been advertised or offered? Can SM answer why ?

Traditional advertising doesn't work, and costs a small fortune. The club is very busy in the community and history shows that promoting games within their community network, and through the foundation, has been good and achieves good results.

But its a complicated scenario. The theory is that you want to attract people who would be new to the club and with a chance of them becoming regular visitors/attendees/supporters. If you or I are having that advert in our faces then its not achieving what its set out to achieve, we're already attending so its wasted on us.

And, as Ive pointed out in another thread, if you make it dirt cheap or even free you will attract some, but you won't see them when the prices return to normal. That's just disappointing.

No doubt the club have promotions up their sleeves, and I'll check to see if there's anything special planned, but it might not be what people are looking for.
Title: Re: A ticketing idea until the end of the season?
Post by: drfcsteve on April 10, 2024, 07:07:04 pm
I don’t see how we’re losing out even if people only come for one game if it’s cheap. The alternative is empty seats and less people spending in the stadium.Obviously it would be better if they became regulars but I don’t think we need to be picky, it’s not like seats are at a premium, there’s thousands free every game.
Title: Re: A ticketing idea until the end of the season?
Post by: Alan Southstand on April 10, 2024, 07:58:29 pm
Surely winning 7 on the bounce makes people sit up and take notice and, for example, if they’ve been floating supporters, they’ll be giving the last 2 home games some serious consideration, anyway. It’s not like there’s another twenty still to attend!

Considering how dire things have been for a few seasons now, I can understand anybody being in two minds about coming back. But, there’s no doubting the amazing turnaround at the Club and it’s running through the infrastructure, from top to bottom. My only wish was if only it had happened sooner!

Regardless of how we end up this season, it’s already exciting to think what we could have next season. Supporters will return eventually, it’s going to take time.

Title: Re: A ticketing idea until the end of the season?
Post by: Nudga on April 10, 2024, 08:16:59 pm
I think some people are forgetting that we are in division 4. Young people and kids especially want to be associated with so called big clubs or clubs who are winning regular.
We won't see a real uptick in attendances in league games until we're challenging at the right end of league one.
Signing players like TLT and Haks will definitely draw the young uns in though because these types of players are exciting.
Maybe a £10 adult ticket with a free kids ticket might work a bit better for the club but definitely not £1 or £2 tickets
Title: Re: A ticketing idea until the end of the season?
Post by: pib on April 10, 2024, 08:32:48 pm
Need to play Wrexham more regularly. That brought 2.5k out of the woodwork last week!
Title: Re: A ticketing idea until the end of the season?
Post by: silent majority on April 10, 2024, 08:56:59 pm
I don’t see how we’re losing out even if people only come for one game if it’s cheap. The alternative is empty seats and less people spending in the stadium.Obviously it would be better if they became regulars but I don’t think we need to be picky, it’s not like seats are at a premium, there’s thousands free every game.

I'm not sure where I said the club would be losing out.

What I did say is that cheapening the product doesn't work either short or long term.
Title: Re: A ticketing idea until the end of the season?
Post by: DonnyBazR0ver on April 10, 2024, 09:13:23 pm
If folk are genuinely interested, they will come.

Two friends of mine, who used to come more regularly, came on Tuesday. The pride of the ticket wasn't an issue. Their shift patterns and commitments to their young families however, have been a limiting factor.

I have other friends who used to come more often, and again, it's not the cost of the ticket that stops them coming, it's just they're not that fussed. In fact, they perhaps fall into the category where football in general isn't what it was and they're not even that bothered when England are playing. Perhaps too much easy to access football on tv??

I'm fully behind encouraging the next generation, but not trying to attract those who simply aren't bothered.
Title: Re: A ticketing idea until the end of the season?
Post by: Padge_DRFC on April 11, 2024, 05:50:14 am
Need to play Wrexham more regularly. That brought 2.5k out of the woodwork last week!

Save them all an episode to watch next year won't it.
Title: Re: A ticketing idea until the end of the season?
Post by: drfcsteve on April 11, 2024, 08:51:45 am
I don’t see how we’re losing out even if people only come for one game if it’s cheap. The alternative is empty seats and less people spending in the stadium.Obviously it would be better if they became regulars but I don’t think we need to be picky, it’s not like seats are at a premium, there’s thousands free every game.

I'm not sure where I said the club would be losing out.

What I did say is that cheapening the product doesn't work either short or long term.


Define doesn’t work? I thought your point was it doesn’t build the fan base long term?

But what’s being discussed is trying to boost the crowd and give the team a boost for a few crucial matches.
Title: Re: A ticketing idea until the end of the season?
Post by: DonnyBazR0ver on April 11, 2024, 09:17:28 am
I don’t see how we’re losing out even if people only come for one game if it’s cheap. The alternative is empty seats and less people spending in the stadium.Obviously it would be better if they became regulars but I don’t think we need to be picky, it’s not like seats are at a premium, there’s thousands free every game.

I'm not sure where I said the club would be losing out.

What I did say is that cheapening the product doesn't work either short or long term.


Define doesn’t work? I thought your point was it doesn’t build the fan base long term?

But what’s being discussed is trying to boost the crowd and give the team a boost for a few crucial matches.

But that's on the assumption there's alot of people out there who want to come but are restricted due to cost.

Anyone who's remotely interested in football, will know Rovers are on a good run at the mo. Those that did come to the Wrexham game, those who came to the Everton cup match etc. 'Existing' occasional fans are out there in sufficient numbers to fill the stadium even without trying to appeal to new fans.

TB is community focused and that’s why we have one of the lowest ST prices and match prices. Just my opinion but I don't think we should be reducing prices even further to artificially boost attendances.

I would prefer some kind of offers at the beginning of the season to try to entice folk back for the full season with memberships and multi tickets.

Hold our nerve and let's see just how interested the Donny public are for the remaining games.
Title: Re: A ticketing idea until the end of the season?
Post by: Chris Black come back on April 11, 2024, 09:36:53 am
It is also for the reasons cited earlier in the chain, not just something that can be decided at a few day’s notice. This is aside from the questionable financial logic, primarily of largely subsidising people who were likely to come anyway and pay full price, the cost of which would likely outweigh incremental revenue from accretive customers.
Title: Re: A ticketing idea until the end of the season?
Post by: sf9944 on April 11, 2024, 10:02:46 am
I've always thought Rovers have a very high ratio of fans who don't actually attend games.  If the 92 league clubs were ranked according to this ratio I suspect we'd be close to the bottom.

Be interesting if someone could do some research to a) verify if this is true and b) understand the reasons for it.

Title: Re: A ticketing idea until the end of the season?
Post by: CantleyRed on April 11, 2024, 11:34:01 am
I've always thought Rovers have a very high ratio of fans who don't actually attend games.  If the 92 league clubs were ranked according to this ratio I suspect we'd be close to the bottom.

Be interesting if someone could do some research to a) verify if this is true and b) understand the reasons for it.


We don't need to sell any more tickets but just try and fill the Family Stand with people who are already STHs but rarely attend.
Title: Re: A ticketing idea until the end of the season?
Post by: DRFC-Hanksie on April 11, 2024, 12:10:12 pm
Would season ticket holders be very happy about that especially Cat A ?

It's not like they're giving them away for free like they did at that Crystal Palace home game, 2011ish?
Title: Re: A ticketing idea until the end of the season?
Post by: silent majority on April 11, 2024, 03:08:22 pm
I've spoken to the club.

There are no plans to do a specific price reduction for this Saturday, but there are numerous plans in place to boost attendance. The Academy are having their day this Saturday so all the players and their parents and families will be there. The work within the community has been ongoing as usual and this Saturday all the 1st year students from the Foundation will be in attendance with their parents. There are one or two other promotions in place as well with regard to the clubs commercial activities. The hospitality area is also heavily subscribed for this weekend too.

These are focussed activities that historically has a high success rate in turning parents and extended families into season ticket holders. We've agreed that we can chat about the extra numbers early next week so that we can reflect on how successful these activities have been.

We also chatted about the cost of price reduction promotions. On average (and these are my rough figures) we have a walk up gate of about 1,000 on any given home game. After VAT the take averages out at about £12, that netts the club about £12k but a reduction to a £1, less VAT, netts the club about £800. If we cap the figure at £5, once VAT is removed the club would nett about £3.8k, which would be a loss close to £8.5k. To break even we would need to attract another 1700 supporters just to stand still financially.

Its clear that financially the argument doesn't stack up to make massive reductions in ticket pricing. And history shows us that these types of reductions have no immediate impact nor a long term one either.

I hope that helps!
Title: Re: A ticketing idea until the end of the season?
Post by: drfchound on April 11, 2024, 05:21:06 pm
That all makes sense to me.
I said after the game last Tuesday that we should be getting quite a lot more home fans in this coming Saturday and I still feel that it will happen.
The news articles since Tuesday were all very  complementary about us and I have spoken with some of my colleagues at my two walking football clubs who don’t usually go to games but are thinking about going on Saturday.
Title: Re: A ticketing idea until the end of the season?
Post by: silent majority on April 12, 2024, 05:05:06 pm
PS - the club haven't ruled everything out though. It does depend on a result tomorrow as much as anything.
Title: Re: A ticketing idea until the end of the season?
Post by: Padge_DRFC on April 13, 2024, 06:21:48 am
Really don't think it's needed. Good chance to make some money for the first time in a long time we're winning a lot and the football is decent to watch. Get them funds in for Adelakun and TLT
Title: Re: A ticketing idea until the end of the season?
Post by: Chris Black come back on April 13, 2024, 09:47:49 am
Who knows really not least as there is still some chance we could be in League One next season, but most likely outcome now is that we don’t see either of them come pre-season.
Title: Re: A ticketing idea until the end of the season?
Post by: Bills view on April 13, 2024, 10:44:45 am
It's possible to do targeted marketing to boost numbers rather than a blanket offer.

Those who get five or ten tickets packages who have used them up for the season could be offered a ticket at the price their package works out so £15 if they had the ten pack. These sort of things could incentivise them, reward them, maybe even encourage them to take the next step of being a season ticket holder.

There will be various things like this the club could look at.