Pragmatic > tactics > football

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The term pragmatic is a word that you keep hearing in football
from the pundits who talk about today's game.

This word seems to have popped up from somewhere as for sure I never recall jimmy hill on MOTD or pundits on ON THE BALL ,sportsnight mention this term/word.

Iam sure I never heard it in the 1970s 1980s and 1990s in whatever football game.

so who or what can it be said brought this word into today's game?