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Surprised no one has mentioned JR's comments in today's Donny Star about the Donny people letting him down on saturday with their no show, even though tickets were only £15.Sorry John but you're marketing people have let you down on that one. I bet you a pound to a pinch of shit that hardly anybody knew about the offer.
I think JR has to accept that, apart from the occasional big game or mega reduced prices, DRFC are never going to attract more than 9500 fans at this level.You cannot blame the Doncaster public. If they dont to attend, or they support another team that is their choice as a human being!Berating them in the local press is not the way to get more bums on seats.The marketing thing has been done to death, and even after the proof that effective marketing works (Swansea game) nothing has changed. I have to ask, is there any point?
As I wrote on another thread, there is far too much negativity around here at the moment, some of it deserved much not, what the club needs are ideas and solutions or be careful what you wish for - it might not turn out as you expected.
I made deliveries in & around Doncaster on Saturday morning to 3 addresses who I know to be occasional Rovers fans, not one of them knew the prices had been reduced.
MrFrost wrote:QuoteI think JR has to accept that, apart from the occasional big game or mega reduced prices, DRFC are never going to attract more than 9500 fans at this level.You cannot blame the Doncaster public. If they dont to attend, or they support another team that is their choice as a human being!Berating them in the local press is not the way to get more bums on seats.The marketing thing has been done to death, and even after the proof that effective marketing works (Swansea game) nothing has changed. I have to ask, is there any point?I think for one of a very few rare occassions I actually agree with Mr Frost, the question is, does John Ryan also? Is he sitting there now wondering 'is there any point'? How much money does he and the other directors put in, wasnt it a projected £1.5m loss on an average gate of 12k - plus BS and MK wages on top? And reading other threads on here, we need a new keeper/left back/centre midfield/heating system/wholesale sackings of people JR appointed and is presumably happy with. As I wrote on another thread, there is far too much negativity around here at the moment, some of it deserved much not, what the club needs are ideas and solutions or be careful what you wish for - it might not turn out as you expected.
Not wishing to add to the air of negativity, but it brings me back to something that's been nagging away at me for a bit now- can we really sustain Championship football much longer?
Memo to Mr Ryan.What is it with football club chairmen? They are clearly, obviously successful businessmen. Yet when it comes to running a football club, they chuck away the guidebook and assume a whole different set of rules apply.You and the KM2 have built up spectacularly successful businesses. Did you achieve this by paying no fcuking attention whatsoever to marketing, then moaning in the press at your customers when they didn't buy your products. Or was marketing a core activity of your business, run by motivated, able and professional people? And if it was the latter, why do you think that idea shouldn't be ported into a football club?Your comments betray a very worrying mentality in the club. You appear to think that because you make a decision (eg to reduce ticket prices), the whole world is suddenly aware of it. You seem to assume that your ex cathedra statements are being waited on by an entire population of potential fans.Thay re not. CLEARLY they are not.Think about people's circumstances.People lead busy lives. People are short of money. They don't go to football matches on a whim (assuming that they even hear about the reduced ticket prices). They need to budget and to plan. A long-term strategy of pricing and marketing is vital if you are going to win the fans to add to our core support. That does not mean some last minute, poorly communicated decision from the club. It means a rational, coherent and consistent strategy.Now, instead of putting this structure in place, you lash out at the ungrateful people of Donny. Please, please PLEASE Ryan stop this regular baiting of the people that you should be wooing. You have done 50% of the job required to attract people to the club by building up a quite superb playing side. Now do the same thing with your business management.Get shut of the wastes of space who think that marketing is placing a 2-point typeface advert on page 97 of the Free Press and then sending me (a SEASON TICKET HOLDER for fcuk's sake) 6 e-mails about ticket prices 18 hours before a game.GET RID OF THEM. THEY are the reason that the crowds are so low. Because they are not doing the job that they are paid to do.Sort out the ticket pricing strategy. Communicate it, consistently and visibly. Allow people to plan in advance their attendance at matches, secure in the knowledge that they can manage their stretched finances.And do not ever again slag off your customers. EVER.
BillyStubbsTears wrote:QuoteMemo to Mr Ryan.1) The team play attractive football and lose more than they win2) Rovers are doing well in the league3) It looks attractive in the media4) It appears good value for money5) The matchday experience is better than the competitors6) When people have enough spare money to spend on an expensive leisure activityI think that takes things a little too far
Memo to Mr Ryan.1) The team play attractive football and lose more than they win2) Rovers are doing well in the league3) It looks attractive in the media4) It appears good value for money5) The matchday experience is better than the competitors6) When people have enough spare money to spend on an expensive leisure activity