Viking Supporters Co-operative
Viking Chat => Viking Chat => Topic started by: Copps is Magic on November 29, 2016, 06:41:05 am
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Sold 1,318 of their allocation on the first day of sale. Not even gone on general sale yet. Expected to sell out very quickly.
Guess we will have to make a decision whether we give them 4,200 pretty soon. Not a fan of it myself - we don't particularly need the income or the potential aggro that comes with it.
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The media should go into overtime building this one up as an explosive game. They should be ramming it down people's throats, but they won't.
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Tenner per person and a quid a kid should be out in for this. Get the place with more red and white than black and white!!
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There won't be much scope to do anything with ticket prices given they're already on sale. In any case, this is a game people will pay to watch. Would have thought some good old fashioned advertising would work. Difference Between a 9k crowd and an 11k crowd.
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Prices don't make as much difference to the crowd as you'd think. Marketing is where we fall down. They should swamp the town with red and white. They should be linked to every event, work in conjunction with everyone and sponsor everything.
Nobody sells the club to the people since JR left. Fans need to be sold a dream, that's what he did brilliantly early on. He sold it to potential players as well.
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Advertising poster at old rugby league ground on Bentley Road have the kick off as 3.00 pm !!
Not very good as kick off 12.30
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I would give them as many as they want take the money off them to make up from other teams that don't bring many
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Red and white balloons?
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Tenner per person and a quid a kid should be out in for this. Get the place with more red and white than black and white!!
While it's not a bad idea, I'd be pissed if they did seeing as I bought mine and my missus dad tickets last week at full price and membership price so really I can't see them doing that tbh.
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There are many who will not take kids to this match because that lot are loonies, absolute loonies. Proved it at beginning of season in friendly with Blades, I know one little girl who will not be there.
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Wonder if we will sell tickets for the return fixture as quick.
Also just had a quick look on social media and there are no mention of tickets on sale to home fans for this game.
Basics again.
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Well, I've had e-mails and pop ups on Facebook, advertising the Grimsby game along with the two next home games in that ticket offer.
138,000 people have easy access to that. For us regulars Grimsby is a higher profile game but to the casuals, it's not as big a draw to us, as it is to them.
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Sold 1,318 of their allocation on the first day of sale. Not even gone on general sale yet. Expected to sell out very quickly.
Guess we will have to make a decision whether we give them 4,200 pretty soon. Not a fan of it myself - we don't particularly need the income or the potential aggro that comes with it.
they are allowed 4 tickets per season ticket holder
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I may be in the minority but I don't see a great need for the club to market the game so much. Market any offers, yes, as that is different and by the nature of the name, is an "offer"..
Folks who only occasionally go to football, or as friends/family of regular attendees can easily find out about the fixture, much more than could be done say 30 years ago. And I am fairly sure it has been argued before that offers don't necessarily boost attendances significantly??
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Not saying I'm old but I remember heading for an away fixture when Grimsby had won the old 4th division at a canter.
From memory we won it with a very late Joe Laidlaw goal.
I daren't even think of the date.
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78 ish I've got a picture of us on the front somewhere
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I may be in the minority but I don't see a great need for the club to market the game so much. Market any offers, yes, as that is different and by the nature of the name, is an "offer"..
Folks who only occasionally go to football, or as friends/family of regular attendees can easily find out about the fixture, much more than could be done say 30 years ago. And I am fairly sure it has been argued before that offers don't necessarily boost attendances significantly??
This kind of thinking has unfortunately pervaded the club for a long time.
This is EXACTLY the sort of game we should be marketing. In fact, it may be the ONLY game all season that we have a chance to promote. We have a regular fan base of 4.5k to 5k. In a normal game the margin of floating fans is so small its pointless spending money on advertising it. This game the floating number could be 4k and above itself. Its not that people don't know the game is on, its that there are thousands of people with only half a mind to go. It needs to be rammed in their faces they SHOULD go. A time when most will be worrying about Christmas - its obvious promotion would work best at this time.
It's the same logic why Manchester United, Coke Cola or BMW continue to advertise even though people 'Know' about them. It's to slam a face load of subconscious regret in their heads that they might miss out on something.
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Not saying I'm old but I remember heading for an away fixture when Grimsby had won the old 4th division at a canter.
From memory we won it with a very late Joe Laidlaw goal.
I daren't even think of the date.
Last league match of the 78/79 season, former Mariner Jack Lewis scored the other 3. Martin Tyler and the YTV cameras were there for the featured match on the Sunday afternoon "Football Special" programme, it was supposed to be a big day of celebration for Grimsby in front of the cameras who finished runners up to champions Reading. Rovers well and truly gate crashed the party that day and I still have vivid memories of Billy Bremner stood on the touch line in his brown overcoat punching the air in delight as Laidlaw's stoppage time winner silenced the crowd.
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I dunno, it's only my opinion and I accept I am possibly in the minority..
I have occasionally gone to premiership rugby at Leicester, living relatively close. I get emails for every fixture, whether there is a ticket offer or not. However, and this may be just where it is me, I am not influenced by their marketing - they have a big game coming up against Northampton and the tickets are not discounted at all. I have other things to do, and no amount of their marketing will change my mind.
I guess that is the same line of thinking I have about the football. The best marketing tool is the result!
I am not saying, however, that it is wrong for the club to undertake marketing activities, just that it doesn't work for me.
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You've just pointed out how it works! Leicester send you regular marketing, you go to the odd game. Of course it's not affecting your conscious decision making because its not designed to. Its intended to bob along in the back of your head. Bringing them up on this thread is an almost beautiful example of what I'm saying.
And results absolutely do not affect attendances in either the short or medium term. Rovers are a perfect, perfect example of that. We'll be top next week and still get around 5k. Couple of years back I kept track of rovers' attendances and analysed it properly, I found exactly the same thing, results have no bearing on subsequent attendances.
It's counter-intuitive but its true. Far more important is people's perceptions of long-term success possibility.
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I've had to buy xmas presents for the step grandson from the Blades shop and I get regular emails from them promoting games and offers, do we do that to those buying from our shop website?
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You've just pointed out how it works! Leicester send you regular marketing, you go to the odd game. Of course it's not affecting your conscious decision making because its not designed to. Its intended to bob along in the back of your head. Bringing them up on this thread is an almost beautiful example of what I'm saying.
And results absolutely do not affect attendances in either the short or medium term. Rovers are a perfect, perfect example of that. We'll be top next week and still get around 5k. Couple of years back I kept track of rovers' attendances and analysed it properly, I found exactly the same thing, results have no bearing on subsequent attendances.
It's counter-intuitive but its true. Far more important is people's perceptions of long-term success possibility.
No, not at all. I would go to the occasional rugby game through choice and research of my own - looking at the bbc website for fixtures, then the club website for ticket information.
That was what I was equating to the football.. Someone with half an interest in DRFC thinks "is there a game this Saturday" then looks in the local press, or online (or on teletext before t'internet) and then finds out about tickets..
I do not need, nor respond to their marketing, in fact it is more the opposite - I am less likely to react to it, but I receive it anyway because I forgot to tick that box when I first registered to buy tickets!
How many more fans would turn up after the club send out pro-active marketing messages??
Don't forget, I am only talking about my own experiences and not saying other methods shouldn't be tried...
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err, I don't think my points have quite hit the mark. I don't want to get on a soap box really but information being available is not the dark art of marketing. Hovis don't advertise their bread for you to suddenly go out and buy some. They just want Hovis in your head. This is not an afront to your freedom, you can chose not to buy Hovis. You're just more likely to.
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I'm not disagreeing with you for the sake of it and I would like to draw a line - I chose to go to the rugby, casually, and found out about the fixture and the ticket without any marketing and only since have I been on the receiving end. It will not influence my further attendance.
I do understand about brand awareness, its part of my job - but I also understand that some audiences don't react, regardless.
Anyway, irrespective of how we get there, I am sure both you and I and anyone else getting bored reading this would be happy to see our attendances increasing as the season progresses..
Back to the theme of the thread, and again only speaking for myself, I don't see Grimsby at home as any more of an attractive fixture than any other opposition team in this division...
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It might be less attractive to some folk IDM.
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They've sold 2500 so far.
Fair play. Don't think any other team in this league including us would sell so many tickets as quickly
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I may be in the minority but I don't see a great need for the club to market the game so much. Market any offers, yes, as that is different and by the nature of the name, is an "offer"..
Folks who only occasionally go to football, or as friends/family of regular attendees can easily find out about the fixture, much more than could be done say 30 years ago. And I am fairly sure it has been argued before that offers don't necessarily boost attendances significantly??
This kind of thinking has unfortunately pervaded the club for a long time.
This is EXACTLY the sort of game we should be marketing. In fact, it may be the ONLY game all season that we have a chance to promote. We have a regular fan base of 4.5k to 5k. In a normal game the margin of floating fans is so small its pointless spending money on advertising it. This game the floating number could be 4k and above itself. Its not that people don't know the game is on, its that there are thousands of people with only half a mind to go. It needs to be rammed in their faces they SHOULD go. A time when most will be worrying about Christmas - its obvious promotion would work best at this time.
It's the same logic why Manchester United, Coke Cola or BMW continue to advertise even though people 'Know' about them. It's to slam a face load of subconscious regret in their heads that they might miss out on something.
This.
Basic marketing which the club fail miserably at.
We have away games this Saturday and the following Saturday. Absolutely no info on social media regarding tickets for either game. You have to trawl through the joke of an official site to find it.
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They've sold 2500 so far.
Fair play. Don't think any other team in this league including us would sell so many tickets as quickly
Let's be rate, it's their cup final haha
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Found the information in 2 clicks. Stevenage and Plymouth away tickets and info.
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Found the information in 2 clicks. Stevenage and Plymouth away tickets and info.
That still isn't the point.
Facebook etc is free advertising, it's laziness.
I've spent the last 16 years in sales and marketing, the club don't have the first clue when it comes to basic fundamentals
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Found the information in 2 clicks. Stevenage and Plymouth away tickets and info.
That still isn't the point.
Facebook etc is free advertising, it's laziness.
I've spent the last 16 years in sales and marketing, the club don't have the first clue when it comes to basic fundamentals
Hang on, you just called the DROS a "joke" but when someone else says the information is on there in 2 clicks, you say it isn't the point??
So you dismiss someone else's argument without a second thought, but expect others to accept yours?
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Found the information in 2 clicks. Stevenage and Plymouth away tickets and info.
That still isn't the point.
Facebook etc is free advertising, it's laziness.
I've spent the last 16 years in sales and marketing, the club don't have the first clue when it comes to basic fundamentals
Hang on, you just called the DROS a "joke" but when someone else says the information is on there in 2 clicks, you say it isn't the point??
So you dismiss someone else's argument without a second thought, but expect others to accept yours?
The point is, the club she making use of all its media channels, and it isn't. The use of regular websites is declining, the club should move with the times.
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
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Grimsby will bring a big following as it's their local derby, a ground they haven't played at before, it very easy to get to by road or rail,also a lot of non regular supporters will come a day out and few pints . Some might even make it a " works do"
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It's their visit to their Post Code capital. Big city, bright lights! 😃
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Plus,this is their first season back in the league.We had some good away day followings on our first season back in the league.
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One of best crowds we have drawn to a cheap ticket offer was a match against Swansea I think, i may be wrong. I think the club were giving out sales numbers on a daily basis causing excitement and a genuine feeling of something special happening, creating a snowball situation. Among other reasons maybe people were buying tickets so they could guarantee being with mates rather than waiting till matchday and possibly not bothering.
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Yes andysly, that was a fantastic occasion, the offer, the build up on the back drop of us improving as a team. Playing against a team who we aspired to emulate and, if it wasn't for that last minute equaliser from Angel Rangel it would have been a perfect ending.
I think it still stands as the highest attendance for home fans, pushing 13,000. A great effort.
It took some effort to persuade the club to trial 'offer' games. I think it was £10 adults and £1 a kid. Close to that there was another offer of a family of 4 for £25 v Millwall which also sold well. This was at a time when normal price was £27 or £28 quid, and there were complaints that fans were being priced out. The combination of good football, good results and the price brought fans to the Keepmoat. Since then those conditions have been rare.
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
If by shotgun you mean 'mass' marketing then why would rovers do that anyway? If by shotgun you mean a concentrated period of marketing then I hope the club are not using this as a justification to do no promotion.
Skysports, Now TV, every booky in the country, the whole sport of boxing ... all fetishise the product they are selling. The next match/game/fight is THE big thing. They do it to sell it.
The work of Club Doncaster (however great that is), good results, good football will have no bearing on attendances in any measurable time frame. That's the truth of it.
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One of best crowds we have drawn to a cheap ticket offer was a match against Swansea I think, i may be wrong. I think the club were giving out sales numbers on a daily basis causing excitement and a genuine feeling of something special happening, creating a snowball situation. Among other reasons maybe people were buying tickets so they could guarantee being with mates rather than waiting till matchday and possibly not bothering.
Exactly right, but that only worked through that word of mouth buzz .. which is promotion, marketing. There's been plenty of times where we've had price offers and people haven't responded (like the other week for example).
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
All well and good and I'm sure it helps to develop the next generation of fans but school visits aren't going to stick an extra 2k on the gate against Grimsby are they? The club need to be thinking about both long term and short term solutions to boost attendances.
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
So having basic ticket info on Facebook is shotgun marketing?
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
So having basic ticket info on Facebook is shotgun marketing?
Did I say that?
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
If by shotgun you mean 'mass' marketing then why would rovers do that anyway? If by shotgun you mean a concentrated period of marketing then I hope the club are not using this as a justification to do no promotion.
Skysports, Now TV, every booky in the country, the whole sport of boxing ... all fetishise the product they are selling. The next match/game/fight is THE big thing. They do it to sell it.
The work of Club Doncaster (however great that is), good results, good football will have no bearing on attendances in any measurable time frame. That's the truth of it.
There's a limit to the budget to start with. That essentially cuts out plastering the sides of buses with details of the next game, it also rules out setting up displays in Meadowhall and some of the other suggestions that have appeared on here.
By shotgun marketing I do mean mass advertising. Time and time again we see criticism of the club for not doing this on a regular basis when it's accepted that it has a very poor return. Selling football is not like selling a commodity, putting special offers on does have an impact but it's generally debatable how effective that is. If football was a commodity you could just lower the price dramatically and people would flood through the turnstiles, but it doesn't work that way if there is no latent demand waiting to be mopped up. There is some, no doubt some people don't attend because of price alone, but again it's debatable how big that number is. The club are working on a long term strategy and it does work. The numbers of U16s that attend are at a level percentage wise well above what we have ever achieved.
I've said this on this forum before and I'll say it again, if anybody considers they have some good ideas or wishes to have a better understanding of what the club does actually do then I'm more than happy to set up a meeting.
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It's commendable that we're dragging in more youngsters than ever. I remember being one of three regular Rovers supporters in a school year of c. 90 kids (Hello, DonnyNoel & Jonathan!).
The tricky part is keeping them coming through the turnstiles when they make the jump from junior to adult ticket pricing, at least until they're earning reasonable money and can justify the outlay on a ST.
I've been in fairly good jobs for 15 years but still have to whack the ST on a credit card every year and pay it off over a few months!
If we're looking at truly long-term strategies, given the simplicity of holding and tracking customer data these days. perhaps we could offer a 2.5% discount on adult season tickets for every year that someone has held a junior version.
Therefore, for example if Someone has a ST from the age of six to sixteen they would save 25% on their adult ticket.
Whether that is for life (what an incentive!) or reduces over the years until they're paying full price is up for debate.
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
If by shotgun you mean 'mass' marketing then why would rovers do that anyway? If by shotgun you mean a concentrated period of marketing then I hope the club are not using this as a justification to do no promotion.
Skysports, Now TV, every booky in the country, the whole sport of boxing ... all fetishise the product they are selling. The next match/game/fight is THE big thing. They do it to sell it.
The work of Club Doncaster (however great that is), good results, good football will have no bearing on attendances in any measurable time frame. That's the truth of it.
There's a limit to the budget to start with. That essentially cuts out plastering the sides of buses with details of the next game, it also rules out setting up displays in Meadowhall and some of the other suggestions that have appeared on here.
This is side-step from what I am talking about. I said games like Grimsby are exactly where we need to target our (undoubtedly limited) marketing because the pay-offs are far greater. It might be the only game where there are pay-offs.
I don't know who's suggested busses or meadowhall on this thread but that sounds completely daft. The point is, we employ people to specifically do this job for us. They have access to the database and presumably they have some formal education in this type of thing so let them do it. They have to be imaginative with the little budget they have and it has to be targeted in very specific and clever ways.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
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It's well known within the sports world that shotgun marketing is a waste of valuable resources. Sports marketing is much more integral to the community and a longer more integrated strategy is required to build a long lasting relationship. Club Doncaster, through the work that the foundation carry out is second to no one. School visits might not be sexy but it is vital work. Their achievements in this area are exemplary and have long been a club that receives praise throughout the football world.
If by shotgun you mean 'mass' marketing then why would rovers do that anyway? If by shotgun you mean a concentrated period of marketing then I hope the club are not using this as a justification to do no promotion.
Skysports, Now TV, every booky in the country, the whole sport of boxing ... all fetishise the product they are selling. The next match/game/fight is THE big thing. They do it to sell it.
The work of Club Doncaster (however great that is), good results, good football will have no bearing on attendances in any measurable time frame. That's the truth of it.
I'd be slightly worried if anybody fetishised Doncaster Rovers...
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SM,Marketing whether it's so called shotgun or not,should be explored to the maximum by the club.IF the returns on impacting attendance are adjudged to be lower than the costs,then the marketing strategies that have minimum cost/outlay in time should be pushed. I.E. Social medias like FaceBook ect.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
But those,so called none targets,still have many friends and family that are not ST and their word of mouth can spread the word of any promotions/offers etc.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
I also,very much doubt that has had any real significant effect,for me,the tie itself is a very tasty fixture for the Grimsby fans that will come.Same reason me and my family and friends went to Hull,Huddersfield,Mansfield Etc in 2003/4,nothing to do with any marketing from those clubs.
I think it's more important to target Home fans and their friends,relations.
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Grimsby tweet:
We have now sold over 2,750 for our away fixture at Doncaster on December 17th. Unbelievable support! #GTFC #UTM
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
But those,so called none targets,still have many friends and family that are not ST and their word of mouth can spread the word of any promotions/offers etc.
You've missed my point completely.
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SM,Marketing whether it's so called shotgun or not,should be explored to the maximum by the club.IF the returns on impacting attendance are adjudged to be lower than the costs,then the marketing strategies that have minimum cost/outlay in time should be pushed. I.E. Social medias like FaceBook ect.
Don't doubt they should work to the full, but resources are finite therefore a structured approach is called for. Football is not a commodity. Leeds Utd can attack social media utilising Facebook, Twitter etc as much as they like but I still wouldn't go anywhere near them.
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Grimsby tweet:
We have now sold over 2,750 for our away fixture at Doncaster on December 17th. Unbelievable support! #GTFC #UTM
Good support from the fish fingers, can't knock it really.
Hope SY police are on the ball for this one.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
I also,very much doubt that has had any real significant effect,for me,the tie itself is a very tasty fixture for the Grimsby fans that will come.Same reason me and my family and friends went to Hull,Huddersfield,Mansfield Etc in 2003/4,nothing to do with any marketing from those clubs.
I think it's more important to target Home fans and their friends,relations.
So, you went to some away games 13 years ago and it had nothing to do with marketing? That's not much of an argument is it?
The truth of the matter is that for most clubs away supporters form a significant percentage of unique visitors to their stadiums in any given season, they also pay more and spend more. Attracting away supporters is an easier route to filling stadiums sometimes than trying to persuade those disenchanted home supporters to turn up. Grimsby are back in the FL, they've never been to the Keepmoat before and its a key game before Christmas therefore it makes common sense to try and attract a large crowd given that its been moved to an early kick-off. I'm sure that the little effort that we've had to put in so far will be well rewarded, and the proof seems to be in the pudding. What is a fact is that where away supporters are made welcome they respond by turning up.
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Weeds would be no good in our cup,they lost to a youth team last night.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
What activities are they planning? It is obviously working; why don't we adopt a similar approach?
You still can't provide a valid reason why there is still no mention of tickets for the next two games on our Facebook page? Is that beyond our limited resources?
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
What activities are they planning? It is obviously working; why don't we adopt a similar approach?
You still can't provide a valid reason why there is still no mention of tickets for the next two games on our Facebook page? Is that beyond our limited resources?
Point missed. Its not the work that Grimsby are doing, its what our marketing team are doing.
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Leeds brought over 50000 to Wembley. Bristol Rovers 40000 to Cardiff.
Didn't do them any good did it ?
Don't get me wrong it's excellent support, but it guarantees you nothing.
We are loyal fans in the maIn at Donny and if other clubs bring huge followings then so be it. Personally I've more time for visiting fans who've supported their team through bad times. Darlington, Halifax, Scarboring etc. Met an AFC Rushden fan the other day, what a star.
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Leeds brought over 50000 to Wembley. Bristol Rovers 40000 to Cardiff.
Didn't do them any good did it ?
Don't get me wrong it's excellent support, but it guarantees you nothing.
We are loyal fans in the maIn at Donny and if other clubs bring huge followings then so be it. Personally I've more time for visiting fans who've supported their team through bad times. Darlington, Halifax, Scarboring etc. Met an AFC Rushden fan the other day, what a star.
I generally agree but the flipside is in our last couple of seasons in the championship we started giving teams the full 4,200 allocation and it did us absolutely no good IMO. Leeds, Sheffield clubs, Derby etc. it gave them the added impetus to perform in front of their fans. It sounds daft but on some levels having away fans on two sides of the ground must be a psychological boost.
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CIM
Agreed it could do this. But usually when we go to thr bigger grounds, we try to shut the opposition fans up by the team keeping it quiet for the first twenty mins or so, then they start to turn.
It's an amazingly psychology isn't it. I don't like it when the teams visiting KM kick to their lot in the second half.
The club ( DRFC) asked ALL other L2 clubs for a reciprocal deal in terms of tickets for fans this season and only Carlisle toolk us up on it.
The club do amazing work to justify advertising for games in terms of whether it's financially viable and to what level they take this.
When we gave away FREE tickets for a C Palace game we couldn't fil it.
I am more for the slow build up in terms of getting the young fans early.Didnt do me other the subsequent members of my family, kids, grandkids any harm. 4 generations of this family ate hooked on DRFC.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
What activities are they planning? It is obviously working; why don't we adopt a similar approach?
You still can't provide a valid reason why there is still no mention of tickets for the next two games on our Facebook page? Is that beyond our limited resources?
Point missed. Its not the work that Grimsby are doing, its what our marketing team are doing.
Out of interest, what is our marketing team doing to sell these tickets to Grimsby fans? I've just had a look at their official website and facebook page, all I can see are updates - tickets are on sale now, tickets sold are xxxx, we've sold more tickets etc. I can't see anything that our marketing team might have had a hand in, so I'd be interested to know why their big sales are down to us.
Incidentally on their facebook page, they seem to have a lot more push and updates on tickets than on ours. I know that facebook isn't for everyone, but you can't tell me it's not worth 5 minutes of someone's time every day to put something on there to reach out to our fans. Grimsby (21,000 followers) have 4 updates in the last 3 hours - one publicising tickets sold for our game, one publicising their home game vs Portsmouth, one pushing a half season ticket and one selling a signed shirt. Our page (138,000 followers - yes, I'm sure a lot of One Direction fans) has 4 updates in the last 3 days - none of which are to do with tickets.
There is more we could be doing, no doubt.
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You have to admit whoever is controlling the social media nowadays is less 'on it' than the old regime.
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
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Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
I am not a ST holder btw, I am a member who will attend 9 games out of 10. If they can disentangle me from other members then I will be extremely impressed but I have seen no promotion for Grimsby up until this point other than what is being generated at their end.
I also believe the target market isn't necessarily people who don't attend, it's the people who attend so many games a season. The hardcore is 4k but the floating number who attend only the odd game will run into the 10s of thousands. Its those people we want. If you took a systematic/analytical approach with the database you could work it out very specifically who you are targeting.
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CiM,
But that is shotgun marketing, just blasting out in any direction with the hope you'll hit a target or two. What you're suggesting is exactly what I'm talking about, targeted marketing. Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
To add to that, the club do look at individual games and identify the ones that they think will bring in a reasonable return for a reasonable outlay. Unfortunately they can't always get other teams to play ball. Reciprocal pricing is usually a great way to grow the attendance at particular games, and offers were made to several clubs at the start of the season, unfortunately most of them refused.
Meetings with staff at Grimsby took place several weeks ago with the intention of encouraging as many Grimsby supporters to attend as possible, the obvious drawback being the early kick-off and the attraction of Christmas shopping. What I do know is that several activities have been planned that day to encourage a large following from Grimsby to make that trip and judging by early sales that seems to be working.
What activities are they planning? It is obviously working; why don't we adopt a similar approach?
You still can't provide a valid reason why there is still no mention of tickets for the next two games on our Facebook page? Is that beyond our limited resources?
Point missed. Its not the work that Grimsby are doing, its what our marketing team are doing.
Out of interest, what is our marketing team doing to sell these tickets to Grimsby fans? I've just had a look at their official website and facebook page, all I can see are updates - tickets are on sale now, tickets sold are xxxx, we've sold more tickets etc. I can't see anything that our marketing team might have had a hand in, so I'd be interested to know why their big sales are down to us.
Incidentally on their facebook page, they seem to have a lot more push and updates on tickets than on ours. I know that facebook isn't for everyone, but you can't tell me it's not worth 5 minutes of someone's time every day to put something on there to reach out to our fans. Grimsby (21,000 followers) have 4 updates in the last 3 hours - one publicising tickets sold for our game, one publicising their home game vs Portsmouth, one pushing a half season ticket and one selling a signed shirt. Our page (138,000 followers - yes, I'm sure a lot of One Direction fans) has 4 updates in the last 3 days - none of which are to do with tickets.
There is more we could be doing, no doubt.
It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
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Look at it in a different way, if you're a ST holder and not the target then you shouldn't, in theory, see any advertising or promotional material for that particular game. Just because you don't see it doesn't mean it isn't being done. The target markets are the people who don't attend, that's where the effort is being applied.
I am not a ST holder btw, I am a member who will attend 9 games out of 10. If they can disentangle me from other members then I will be extremely impressed but I have seen no promotion for Grimsby up until this point other than what is being generated at their end.
I also believe the target market isn't necessarily people who don't attend, it's the people who attend so many games a season. The hardcore is 4k but the floating number who attend only the odd game will run into the 10s of thousands. Its those people we want. If you took a systematic/analytical approach with the database you could work it out very specifically who you are targeting.
Of course. But the big investment made in the new CRM system this season should add to their ability to do much more of that. The old system, bought when the council ran the stadium, was more steam driven than otherwise. Now the contract has expired and we are in control we can tailor it to suit our market and our supporters.
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You have to admit whoever is controlling the social media nowadays is less 'on it' than the old regime.
Maybe if the previous incumbent had spent some time doing the basics in the club, the core activities if you will, like programmes, websites, media access, then the current team, which is two members short, could probably give that some attention.
We do have a new starter on Monday I believe, so hopefully that will help relieve some of the pressure.
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
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And why aren't we promoting our own away games?
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
The initial meeting wasn't anything to do with the marketing team, but out of that came several ideas that needed their input. (we need to be clear when we say 'team' as its one individual at the moment). I'd also question what you mean by customer/supporters services, who would that be?
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
The initial meeting wasn't anything to do with the marketing team, but out of that came several ideas that needed their input. (we need to be clear when we say 'team' as its one individual at the moment). I'd also question what you mean by customer/supporters services, who would that be?
I don't spend as much time as you do meeting the club so you may know something different, but this is what I mean:
http://www.doncasterroversfc.co.uk/club/customerservice/
Sounds like something a meeting with Grimsby to look after their fans' welfare would be part of their brief. Looking at the staff list I see we have a "Supporters Services Manager" in place, which sounds to me to be the same thing.
http://www.doncasterroversfc.co.uk/club/contacts/
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
The initial meeting wasn't anything to do with the marketing team, but out of that came several ideas that needed their input. (we need to be clear when we say 'team' as its one individual at the moment). I'd also question what you mean by customer/supporters services, who would that be?
I don't spend as much time as you do meeting the club so you may know something different, but this is what I mean:
http://www.doncasterroversfc.co.uk/club/customerservice/
Sounds like something a meeting with Grimsby to look after their fans' welfare would be part of their brief. Looking at the staff list I see we have a "Supporters Services Manager" in place, which sounds to me to be the same thing.
http://www.doncasterroversfc.co.uk/club/contacts/
You're a million miles away with that one Nick, way beyond what a customer services guy would be able to accomplish and well beyond his remit. I'm not going to divulge the content of the meeting, I've already said as much as I need to, but suffice to say that I find the fact that we are encouraging Grimsby fans to attend the game baffling.
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And, if the rest of Viking Chat are still reading this far, here's a classic example of targeted marketing, the work the Foundation do and supported by our marketing team;
http://www.clubdoncasterfoundation.co.uk/news/foundation-free-coaching-sessions/
Or, if you need another example here's one from last Saturday;
http://www.clubdoncasterfoundation.co.uk/news/club-doncaster-foundation-support-stonewall-uks-rainbow-laces/
“It’s the first time ever that some of the young people have been to a football game and they were truly amazed at the whole experience.” She said. “The massive smiles on their faces throughout the day is the best achievement for me.”
Now that's what builds long term support!!
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
If you ask a sensible question I'm more than happy to answer.
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
The initial meeting wasn't anything to do with the marketing team, but out of that came several ideas that needed their input. (we need to be clear when we say 'team' as its one individual at the moment). I'd also question what you mean by customer/supporters services, who would that be?
I don't spend as much time as you do meeting the club so you may know something different, but this is what I mean:
http://www.doncasterroversfc.co.uk/club/customerservice/
Sounds like something a meeting with Grimsby to look after their fans' welfare would be part of their brief. Looking at the staff list I see we have a "Supporters Services Manager" in place, which sounds to me to be the same thing.
http://www.doncasterroversfc.co.uk/club/contacts/
You're a million miles away with that one Nick, way beyond what a customer services guy would be able to accomplish and well beyond his remit. I'm not going to divulge the content of the meeting, I've already said as much as I need to, but suffice to say that I find the fact that we are encouraging Grimsby fans to attend the game baffling.
I think I'll draw a line here as we are never going to agree
a) About whether the marketing team should be involved in the "away day experience" of fans, and
b) About the impact that our marketing team has had on Grimsby's ticket sales, as opposed to Grimsby's promotion via social media, official website etc.
However, that last line has completely thrown me. How can you reconcile between:
"Suffice to say that I find the fact that we are encouraging Grimsby fans to attend the game baffling."
with
"We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else."
I'll finish by saying that I have no problem with us promoting ticket sales for opposition fans - after all, it's all money in our coffers - I just don't want to see it at the expense of trying to get our own fans through the gate. And I think that, however stretched our marketing team is, they could easily improve some of their social media output.
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
If you ask a sensible question I'm more than happy to answer.
The questions is perfectly sensible. Why is social media specifically Facebook not utilised to promote the sale of tickets?
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
If you ask a sensible question I'm more than happy to answer.
The questions is perfectly sensible. Why is social media specifically Facebook not utilised to promote the sale of tickets?
And my answer is perfectly sensible too, why are you asking me? Shouldn't you be asking the club this? I've agreed to set meetings up for you before with the club and I'll offer it again. Anytime, let me know.
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It seems like I've become the spokesman for the marketing team today! To be honest I don't know the ins and outs of what they are doing, but what I do know is our club are working with Grimsby to make sure that the game is a success on December 17th. Clubs talk to each other on a very frequent basis and its in everyone's interests that games go ahead with as little problems as possible.
There was some concern on the part of Grimsby supporters that they wouldn't be made welcome at the Keepmoat based on the welcome they've had at other clubs so far this season. The early kick-off didn't help and there was a concern that it may be boycotted in significant numbers. We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else.
The marketing team are working to make sure that happens.
For me, this shouldn't be anything to do with the marketing team. Surely this is a customer/supporters services matter? The marketing team should be focussed on marketing the product, not ensuring the safety/satisfaction/well being of visiting fans. No wonder they are stretched if their focus is on this.
To get back to the original point, as important as any of this may be I doubt this has helped sell tickets to Grimsby fans. We may be offering "several activities (that) have been planned that day to encourage a large following from Grimsby to make that trip", but given it doesn't seem to have been promoted by Grimsby themselves I don't think you can correlate it with their ticket sales. What I will concede is that it may encourage some people to return in the future.
The initial meeting wasn't anything to do with the marketing team, but out of that came several ideas that needed their input. (we need to be clear when we say 'team' as its one individual at the moment). I'd also question what you mean by customer/supporters services, who would that be?
I don't spend as much time as you do meeting the club so you may know something different, but this is what I mean:
http://www.doncasterroversfc.co.uk/club/customerservice/
Sounds like something a meeting with Grimsby to look after their fans' welfare would be part of their brief. Looking at the staff list I see we have a "Supporters Services Manager" in place, which sounds to me to be the same thing.
http://www.doncasterroversfc.co.uk/club/contacts/
You're a million miles away with that one Nick, way beyond what a customer services guy would be able to accomplish and well beyond his remit. I'm not going to divulge the content of the meeting, I've already said as much as I need to, but suffice to say that I find the fact that we are encouraging Grimsby fans to attend the game baffling.
I think I'll draw a line here as we are never going to agree
a) About whether the marketing team should be involved in the "away day experience" of fans, and
b) About the impact that our marketing team has had on Grimsby's ticket sales, as opposed to Grimsby's promotion via social media, official website etc.
However, that last line has completely thrown me. How can you reconcile between:
"Suffice to say that I find the fact that we are encouraging Grimsby fans to attend the game baffling."
with
"We, myself included, went out of our way to alleviate their fears on that score and talks between both clubs, supporters, the SO and Police set about making sure that they would be as welcome as anybody else."
I'll finish by saying that I have no problem with us promoting ticket sales for opposition fans - after all, it's all money in our coffers - I just don't want to see it at the expense of trying to get our own fans through the gate. And I think that, however stretched our marketing team is, they could easily improve some of their social media output.
Sorry, my mistake. It should have read "Suffice to say that I find the fact that we are criticising encouraging Grimsby fans to attend the game baffling."
There's a saying in football that 95% of what happens in football happens behind closed doors. That is so true.
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The club's Commercial resources have been trimmed considerably this season as have all salaries , as an understandable consequence of relegation.
Instead of expending energy on negative criticism , just bring a mate to the GRIMSBY MATCH.
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The club's Commercial resources have been trimmed considerably this season as have all salaries , as an understandable consequence of relegation.
Instead of expending energy on negative criticism , just bring a mate to the GRIMSBY MATCH.
Yep. We are that understaffed we can actively trying get as many away supporters to the fixture rather than concentrating on home support
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
If you ask a sensible question I'm more than happy to answer.
The questions is perfectly sensible. Why is social media specifically Facebook not utilised to promote the sale of tickets?
Like that big banner at the top of the facebook page that says Three Big Games One Small Price. That sort of promotion and marketing do you mean?
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The club's Commercial resources have been trimmed considerably this season as have all salaries , as an understandable consequence of relegation.
Instead of expending energy on negative criticism , just bring a mate to the GRIMSBY MATCH.
Yep. We are that understaffed we can actively trying get as many away supporters to the fixture rather than concentrating on home support
g
Are you bringing your son or will he be at Barnsley?
I'm bringing two or three, if everybody could bring a mate it would be a good crowd.
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So let me get this straight- our marketing team are working to get as many Grimsby supporters to the game? If that is what is happening then that is absolutely ludicrous.
On the subject of social media - Barnsley has a dedicated Facebook page just for ticket sales and it has a lot of engagement. As someone else has just said - is it really Hat too much of a task for us to provide better updates and information?
Why is attracting as many away fans as you can ludicrous?
What is our marketing team doing to attract home fans?
Can't you answer a question without asking another one?
That's a bit rich coming from you.
You haven't answered a single question that I've asked. Probably because you don't know as much as you let on
If you ask a sensible question I'm more than happy to answer.
The questions is perfectly sensible. Why is social media specifically Facebook not utilised to promote the sale of tickets?
Like that big banner at the top of the facebook page that says Three Big Games One Small Price. That sort of promotion and marketing do you mean?
I've scrolled back through two. Months worth of posts with zero mention of tickets for Stevenage and Plymouth
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Grimsby have sold their allocation.
If they get the extra 1300 or whatever they could have nearly as many supporters as we have in the stadium.
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I think we should aim for better than 'bring a mate please'. We're far too a professional club in other areas to settle for that. It's apparent we're under-funded and under-staffed in the marketing area. That is the critical issue at hand.
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I think we should aim for better than 'bring a mate please'. We're far too a professional club in other areas to settle for that. It's apparent we're under-funded and under-staffed in the marketing area. That is the critical issue at hand.
Now Grimsby have sold out maybe our marketing team can concentrate on marketing tickets for home supporters. I know we come second fiddle but still
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You can argue all day long about Club Doncaster this and Club Doncaster that, the proof of the pudding is in the eating. We are virtually top of the league, playing probably the best football of any team in this division, and our home following is still crap.
Ok, probably to be expected after the abysmal couple of seasons we've had, but we should be doing everything we can to get people in the ground. There is a feeling we're not.
Now i'm quite surprised at the level of communication from the club this season: e-programmes, match reports etc etc. Very good it is. But I'm a season ticket holder so it falls a bit on deaf ears with me. I don't need to read the match report (especially the standard of report on the official site - see my post from a couple of weeks ago and the stunning 'save made by Ethridge) the question is: how do we target - or attempt to target none season ticket holders with the same level of information?
Unlike Mike, I've never worked in marketing, but I still can't believe we're not pushing the club in town. Surely we can have ticket outlets and information points in shops in town? Would it not help the businesses we had these outlets at as well?? I don't know, over to the marketing men
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Where are the ticket outlets? Genuine question, because i've never seen one or heard one mentioned.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Where are the ticket outlets? Genuine question, because i've never seen one or heard one mentioned.
I'm not sure. But it was announced some weeks ago that tickets are available from various outlets. I'll check it out.
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We had a presence town in a club shop. Ultimately it failed because it wasn't viable and that was at a time when our standing was higher.
Tickets are more easily bought now online. We didn't have that facility when we had the shop in town. The club have tried a couple of other things in town but the reason for a non presence is it simply doesn't justify the cost/resources.
These things no doubt will be revisited and regurgitated periodically but the best marketing will be Rovers sitting pretty at the top of the league come Saturday.
We as regular supporters are not the best source of feedback, it's the casual or stay away fans that are more useful.
The truth is probably there is quite alot of apathy out there, given our current League One position some folk just don't give a toss. Some of those bodies that turned out for Stoke last season are likely to need more encouragement than the visit of Grimsby Town.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Where are the ticket outlets? Genuine question, because i've never seen one or heard one mentioned.
I'm not sure. But it was announced some weeks ago that tickets are available from various outlets. I'll check it out.
Could be wrong but wasn't it the Heart Foudation charity shop?
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Where are the ticket outlets? Genuine question, because i've never seen one or heard one mentioned.
I'm not sure. But it was announced some weeks ago that tickets are available from various outlets. I'll check it out.
Could be wrong but wasn't it the Heart Foudation charity shop?
That was my initial thought Baz, but didn't want to get that wrong!!
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BHF Shop and Staff of Life.
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Let them sell 4500 it will bring us an extra £80000 for Jan window
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Due to a change in personal circumstances this is the first season in the last twenty odd that I haven't had a season ticket...I still get to half the games but the club don't know that as I pay on the gate....They have all my details,tel no and e-mails etc....I haven't had a single point of contact from anybody since they sent my renewal out last season....
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Thing is surely that folks like us don't need targeting we're generally there home and away - it's the others that need hitting and the regard we are held in by away fans means it's always worth targeting them too! We rank very highly as a club visited by away fans but not that high by us lot that are there most weeks - but we keep turning up anyhow knowing that there's things we could do differently! The casuals need the contact really surely?
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We had a presence town in a club shop.
I hope it wasn't Elvis.
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I'd love to be able to get to games but since moving away I've not been to a home game. My last game was Crewe away last season.
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Red,nothing against you personally,but just think of what you did last season,and how well we are doing without you.
You could have been the jinx we were trying to get rid of,pay to player, take the kids out, go shopping with the wife, and let the rest of us enjoy life please.
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I've only just noticed that Rovers vs Grimsby is our only league fixture at home in December, surely if this is promoted we should sell a few more tickets?
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Our attendances are currently 5th highest in league 2
behind Pompey, Plymouth, Luton and just behind Carlisle.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Our attendances are currently 5th highest in league 2
behind Pompey, Plymouth, Luton and just behind Carlisle.
They may well be, but they're still not good.
I wonder how the home support compares to the last time we were in this division? I know it's a difficult comparison because last time we were on the way up, this time we're on our way down.
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3rd place in table, automatic promotion position with chance of going top tomorrow and we're on our way down. A Frost perspective if ever there was one.
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Think he just meant we have been relegated?
'This time we were on our way down'
Can't compared attendances from a promotion season and a relegation season.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Our attendances are currently 5th highest in league 2
behind Pompey, Plymouth, Luton and just behind Carlisle.
They may well be, but they're still not good.
I wonder how the home support compares to the last time we were in this division? I know it's a difficult comparison because last time we were on the way up, this time we're on our way down.
Not just home supporters but overall attendances at Belle Vue 2003/4
Min 4,716
Max 9,720
Ave 6,938
We were 5th highest with a total of 110,569 over the season.
Our average this season after 9 home games is 4885
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It's also more expensive to go now compared to then.
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It's also more expensive to go now compared to then.
It was fifteen quid to stand . Only two quid more with a membership.
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I stand corrected then.
Still you can't compare ticket prices now to what they were 12 years ago. It isn't relative.
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3rd place in table, automatic promotion position with chance of going top tomorrow and we're on our way down. A Frost perspective if ever there was one.
Do you want me to draw you pictures?
You know exactly what I meant
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I stand corrected then.
Still you can't compare ticket prices now to what they were 12 years ago. It isn't relative.
Of course it's relative if you're comparing the two different seasons
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I stand corrected then.
Still you can't compare ticket prices now to what they were 12 years ago. It isn't relative.
It's twelve years ago. The cost of most things have increased.
, including how much people earn.
Of course it's relative if you're comparing the two different seasons
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Our attendances are currently 5th highest in league 2
behind Pompey, Plymouth, Luton and just behind Carlisle.
I think you will find my Yorkshire chums you are indeed 6th in the average attendance figures this season. We sit in 4th position with an average of 5096, then come Carlisle, then T'Donny. Should be a cracking atmosphere in a couple of weeks folks! UTM X
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Answer me this then Martin I turned 60 this year and was a lapsed ST holder due to health. They have all my details , know my DOB, know that I'm a lapsed supporter but do they contact me of course not..........surely it should be flagged up on the system ?
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
I'm a member. They have my email address but receive no communication from the club at all.
Seems to be a pattern emerging here.
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
I'm a member. They have my email address but receive no communication from the club at all.
Seems to be a pattern emerging here.
So, your Dad moans that he gets match reports by email that he doesn't want and you moan that nobody contacts you. Seems to be a pattern emerging here.
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
I'm a member. They have my email address but receive no communication from the club at all.
Seems to be a pattern emerging here.
So, your Dad moans that he gets match reports by email that he doesn't want and you moan that nobody contacts you. Seems to be a pattern emerging here.
Constructive as usual.
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I stand corrected then.
Still you can't compare ticket prices now to what they were 12 years ago. It isn't relative.
It's twelve years ago. The cost of most things have increased.
, including how much people earn.
Of course it's relative if you're comparing the two different seasons
I think you will find that people's relative wealth has decreased in that time period so less disposable income
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
I'm a member. They have my email address but receive no communication from the club at all.
Seems to be a pattern emerging here.
So, your Dad moans that he gets match reports by email that he doesn't want and you moan that nobody contacts you. Seems to be a pattern emerging here.
Constructive as usual.
pot and kettle chap.......
Mr Frost................... the meaning of moan
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The system? Do you mean that old database and non-functioning crm system that they inherited from the old smc company?
That's why this season they've invested in a new crm system and ticket system once the old contracts had expired.
Not sure why that question should be asked on this thread though when we were discussing the marketing around the Grimsby game, nor why you should be asking me.
I know in recent years most st holders received phone calls from the club asking whether they intended to renew, are you suggesting that nobody has contacted you?
I'm a member. They have my email address but receive no communication from the club at all.
Seems to be a pattern emerging here.
So, your Dad moans that he gets match reports by email that he doesn't want and you moan that nobody contacts you. Seems to be a pattern emerging here.
Constructive as usual.
pot and kettle chap.......
Mr Frost................... the meaning of moan
Bore off
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Notice the club has recently produced this. (following some of the points made on this thread, perhaps?). It's a good start, only as effective as how wide they can spread it though. Not sure what the fansunited bit refers to. They won't be united in the back alleys come the 17th I can tell you that.
(http://imgur.com/v82bwF5.png)
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Those complaing that the club have not contacted you, have you thought of looking in your email spam folder?
I was the same, wondering why I never got the emails that others got, it was only a couple of weeks ago I discovered a boat load of emails from the club in the spam folder
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Portsmouth - historically bigger club, only Southampton to compete against for fans.
Plymouth - only league club within 50 miles or more
Carlisle - again no competition for fans
Grimsby - as above bar Hull
Luton - Suppose they're only a short train ride from London or Watford
We're not doing bad for 4th level
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Portsmouth - historically bigger club, only Southampton to compete against for fans.
Plymouth - only league club within 50 miles or more
Carlisle - again no competition for fans
Grimsby - as above bar Hull
Luton - Suppose they're only a short train ride from London or Watford
We're not doing bad for 4th level
Carlisle and Grimsby have tiny populations compared to Doncaster
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Portsmouth - historically bigger club, only Southampton to compete against for fans.
Plymouth - only league club within 50 miles or more
Carlisle - again no competition for fans
Grimsby - as above bar Hull
Luton - Suppose they're only a short train ride from London or Watford
We're not doing bad for 4th level
Portsmouth-A lot bigger club than we are-TO BE EXPECTED
Plymouth-No competitors to compete against-TO BE EXPECTED
Carlisle-No competition for fans and a side that's is doing well for a change-TO BE EXPECTED
Grimsby-Just been promoted fans going to games because they are playing new teams and enjoying the release of not being in the conference any more. Most of the time they have been a better supported team than we have been-TO BE EXPECTED
Luton-Not been promoted from the conference that long and are enjoying playing league football again.
Our fans have been spoilt. A club our size doesn't normally play for long in the championship. We overachieved for a good few years. The excitement of playing some of these sides in league two isn't there for the fair weather supporter. Until if we managed to get back to league one at least you won't see those supporters.
They wore our shirt when it was fashionable to support your home town team now it's been given to the charity shop and they've gone to watch Leeds, Wednesday, Sheff utd or whoever.
Then we have sadly lost a fair few older supporters. Some can't justify paying the prices to watch league two football. Or some work and can't get to games or illness. Or the inevitable fall back of being relegated some have got used to doing other things. Some will come back some won't. As long as you are there does it really matter?
There's no shame in being a small that is ambitious.
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Notice the club has recently produced this. (following some of the points made on this thread, perhaps?). It's a good start, only as effective as how wide they can spread it though. Not sure what the fansunited bit refers to. They won't be united in the back alleys come the 17th I can tell you that.
(http://imgur.com/v82bwF5.png)
As I alluded to much earlier in this thread, we had a meeting where we decided to jointly promote the game (the point in the thread where certain supporters became apoplectic at the thought) in order to fill the stadium. I also mentioned that the marketing team had some other ideas to help promote the game.
There's a statement from the SLO at Grimsby here;
http://www.grimsbytelegraph.co.uk/undefined-headline/story-29950897-detail/story.html
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So Grimsby have sold out. How many have we sold?
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If you take your son that will be an extra one Michael. 😉
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Portsmouth - historically bigger club, only Southampton to compete against for fans.
Plymouth - only league club within 50 miles or more
Carlisle - again no competition for fans
Grimsby - as above bar Hull
Luton - Suppose they're only a short train ride from London or Watford
We're not doing bad for 4th level
Carlisle and Grimsby have tiny populations compared to Doncaster
Is that Doncaster the town or Doncaster the Borough? BTW Grimsby and Clee population 130,000, NE LIncs 160,000, so not that tiny for such a small area.
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Points to be made;
1) Club Doncaster is one of the reasons that the team is at the top end of the league
2) Attendances are the 7th highest in this division, not bad considering the last few seasons but could be better
3) Strategic marketing is aimed at new supporters, youngsters, those that we can capture and those we've left behind
4) The level of communication is aimed at the most valuable supporters, season ticket holders etc. Designed to reward your loyalty
5) Pushing the club in town? We already have ticket outlets. Information points ? Poor return, back to shotgun marketing again.
Our attendances are currently 5th highest in league 2
behind Pompey, Plymouth, Luton and just behind Carlisle.
I think you will find my Yorkshire chums you are indeed 6th in the average attendance figures this season. We sit in 4th position with an average of 5096, then come Carlisle, then T'Donny. Should be a cracking atmosphere in a couple of weeks folks! UTM X
I'll think you'll find that we're actually 7th.
You missed Notts County out in 6th place.
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Notice the club has recently produced this. (following some of the points made on this thread, perhaps?). It's a good start, only as effective as how wide they can spread it though. Not sure what the fansunited bit refers to. They won't be united in the back alleys come the 17th I can tell you that.
(http://imgur.com/v82bwF5.png)
As I alluded to much earlier in this thread, we had a meeting where we decided to jointly promote the game (the point in the thread where certain supporters became apoplectic at the thought) in order to fill the stadium. I also mentioned that the marketing team had some other ideas to help promote the game.
There's a statement from the SLO at Grimsby here;
http://www.grimsbytelegraph.co.uk/undefined-headline/story-29950897-detail/story.html
I have no problem with any of that. Both clubs should be doing everything they can to prevent trouble. Don't for a minute believe #fansunited has any impact on anything but that's by the by.
My point is someone at rovers has produced the above image which is very good work. It's useless though unless they are going to get it out there. First I knew about it was me actively going to the rovers facebook page. If it doesn't appears in someone's inbox, letterbox or on a wall somewhere then it's simply not going to be effective.
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Notice the club has recently produced this. (following some of the points made on this thread, perhaps?). It's a good start, only as effective as how wide they can spread it though. Not sure what the fansunited bit refers to. They won't be united in the back alleys come the 17th I can tell you that.
(http://imgur.com/v82bwF5.png)
As I alluded to much earlier in this thread, we had a meeting where we decided to jointly promote the game (the point in the thread where certain supporters became apoplectic at the thought) in order to fill the stadium. I also mentioned that the marketing team had some other ideas to help promote the game.
There's a statement from the SLO at Grimsby here;
http://www.grimsbytelegraph.co.uk/undefined-headline/story-29950897-detail/story.html
I have no problem with any of that. Both clubs should be doing everything they can to prevent trouble. Don't for a minute believe #fansunited has any impact on anything but that's by the by.
My point is someone at rovers has produced the above image which is very good work. It's useless though unless they are going to get it out there. First I knew about it was me actively going to the rovers facebook page. If it doesn't appears in someone's inbox, letterbox or on a wall somewhere then it's simply not going to be effective.
Exactly.
They don't have any idea about social media as you have to physically visit the Facebook page to see it.
Why not use scheduled posts so it appears on people's news feeds a few times per day?
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I stopped mithering about the size of our attendances a long time ago. Lifes too short to worry about what other people were thinking and whether they will or they won't come to matches.
My only beef a while ago was I thought prices did get too high and it wasn't as easy for people to get tickets especially groups.
That's all behind us now and it's not that difficult for folk to turn up to watch a game at the Keepmoat.
We may never see the attendances we had first season in the Championship. It was a fairytale rise from obscurity which we are unlikely to see again. Things are different now. Football is different now.
Our current league position will do more to make people take note. I'm sure the Grimsby game will be well attended and let's hope it won't be the highest of the season come May.
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If the Donny public aint interested when we're top of the league shame on them. Oh, I forgot they generally aren't. They'd rather go watch Leeds. All I can say is if your town has a league and you choose another team, you're a cross between a big club charlesworth and a gloryhunter! Wonder how many Leicester fans live in Donny now!
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It doesn't bother me about who comes and who doesn't, but as weird as it sounds I think one way to sell tickets for this game would be to get John Ryan to the game? Nearly half way through the season, it'll bring some supporters back through the gates and it might lift the team even more!
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Probably not, like.