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https://www.businessinsider.com/labour-bought-new-mothers-data-emmas-diary-2018-7?r=US&IR=T
Isobel Asher Hamilton
Jul 11, 2018, 5:08 PM BST
A company targeted at new mothers is facing a fine for selling data to Labour for its general election campaign
The UK's data watchdog plans to fine Emma's Diary, which offers advice to expectant mothers, £140,000 for selling people's personal information to the Labour Party.
The data was used in Labour's general election campaign in 2017, according to the Information Commissioner's Office, but sharing that information was illegal.
Lifecycle Marketing, the company behind Emma's Diary, has disputed some of the claims in a statement to Business Insider.
The Information Commissioner's Office (ICO) said it planned to fine Emma's Diary £140,000 for selling information about its users illegally to data broker Experian for Labour to use during its general election campaign
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According to the ICO, Emma's Diary handed over more than 1 million records to Experian under a data supply agreement listing the Labour Party as Experian's client.