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Why the f*** would you let early bird end and not have your new prices announced?.. how would they even sell STs in the meantime?..
You'd be surprised how many clubs actually do that RedJ, Sheffield Wednesday did the same last season where Season Tickets went on sale for a period of time, then when that first period ended there was a short period when you couldn't buy a ST until another the next period when there was a price change (due to change in division).
Sheff Wed early bird price before end Feb was £300 behind goal.
This is another thing. Clubs are increasingly using two early bird deadlines (an early bird and an even earlier bird).Also, pretty much every club now offers a finance option (Zebra finance seem to have gotten in with most clubs).