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It does exist. Type it into google and then you will find it. You then create an account using the code on your card.It's not hard
It's a boat load of discounts for all sorts of stuff, retail, travel, theme parks, insurance...etc.etc. Personally, I'd like to see more local stuff on there but that may come in time. Be aware though, at the Keepmoat, if you like your 2 pints for £6 or your pie n pint for £5 you must show your DNA card.
they need to tell you what you are buying into beforehand
I must be missing something here. There seems to be no specific information available on the website (without logging in).Is there no information available, or does this only appear when you have logged in (which as other people have pointed out, it more 'lucky dip' as a sale strategy rather than a pitch based on an attractive package of offers).
If I wasn't a Silver member, I think I would get a £10 membership (£4 off each game) but would I buy the DNA for a further £20?? Without considering the discounts beyond the Keepmoat, I'd get @£4 discount of a shirt and any other purchases from the shop. I'll save approx £25 over the bar over the season. If I book a hotel or travel to Leeds on the train (quite likely) then I'll save a few more squids. So I think I'd deffo buy one.