Cheap season tickets

[idler]

For all of those citing Bradford City as an example of how things should be done to increase our fan base.
City are ready to pull the plug on cheap season tickets because of disappointing sales. Fans have until tomorrow afternoon to snap up the current £184 deal-the equivalent of £8 a game.
But the club are still well short of the 10,000 target they always maintain makes the low prices viable.
Going into the week-end the figure is hovering around the 7,500 mark and the vast majority of those  were sold at Christmas during the first cut-price offer.
The full article is in Saturdays edition of The Telegraph & Argus, I can't do links.
The joint-chairman says if they don't hit 10,000 there will be no cut-price or Christmas deals next season.
Pay on the day fans will be paying £20 for League 2 football and next season's s/t prices will have to go up with a bump.
Most of my City mates are season ticket holders and would renew but how many won't.
It doesn't make our prices look too bad in my eyes and shows how cheap tickets can backfire.

[DonnyBazR0ver]

They'be had a few good seasons on sales and no doubt they've sold a lot more tickets than they would have done, had they have not done the offer. I have a couple of Bradford mates and they would not have got a ST had it not been for the cheap deal. They said they were being served up tripe every week but at least it was cheap entertainment.

What you need to remember is the revenue from the cheap tickets was higher than what it would have been at normal prices.

This really shows how much the recession has hit. I don't see how 'cheaper' tickets can backfire.

I have never maintained that our prices should be as low as Bradford's however, to put prices up in this climate, when the objective is to increase revenue and sales is suicide !