Viking Supporters Co-operative
Viking Chat => Viking Chat => Topic started by: Lincoln Rover on May 06, 2025, 08:20:40 pm
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Evening folks.
By way of an update for you all.
As of yesterday evening, ST sales are presently in excess of 38% higher than the nearest corresponding date from this time last season.
It’s the best in terms of ST’s sold & revenue taken in, since the last time we were in the championship. This all came out of our monthly meeting with the club at our shadow board surgery today. Good news.
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Excellent news. Hopefully sales continue in the right direction
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Evening folks.
By way of an update for you all.
As of yesterday evening, ST sales are presently in excess of 38% higher than the nearest corresponding date from this time last season.
It’s the best in terms of ST’s sold & revenue taken in, since the last time we were in the championship. This all came out of our monthly meeting with the club at our shadow board surgery today. Good news.
Thanks for passing on this information.
It does show that the fans are really backing the team.
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Be good if we could sell the south stand out and then be able to bump up matchday prices for it. When I say this it would basically mean being able to charge away fans a bit more and gain extra income there. Half the league will be fetching 1500+ next season. We are going to be one of the cheapest for away fans because of how cheap our prices are in the south stand
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Padge. Match day prices were also discussed as part of the normal meeting. The increases we believe are very fair. We will let the club announce these shortly, as they have their dates in place.
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3,600 sold so far
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3,600 sold so far
Yes, and they are projecting around 5,500 before season starts.
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What was last season's final amount? Very small that compared to the rest of the league. It's going to be tough.
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What was last season's final amount? Very small that compared to the rest of the league. It's going to be tough.
I don't know and I don't have a list of other clubs numbers. Maybe you can share that with us?
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This seasons League One average attendances. Based on ours this season, we'd be in 14th place.
https://www.footballwebpages.co.uk/league-one/attendances
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Excellent news. Hopefully sales continue in the right direction
What is the running total ?
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We'll be 17th then based on the teams gone down. Tough make no bones about it. Add in we are cheaper than most, it's what Bramall wants to do now again as to our competitiveness
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Last season the final ST total was just shy of 5000.
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This seasons League One average attendances. Based on ours this season, we'd be in 14th place.
https://www.footballwebpages.co.uk/league-one/attendances
Yes, but our attendances this season are based on a LG2 away support, not a LG1 support, so we should be higher than that.
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Wycombe massive overachievers
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We had an average of 8,024 this last season. Add a thousand more (500 home and 500 away) and we are 13th. I reckon we might actually be a bit closer to Posh at 9,151.
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This seasons League One average attendances. Based on ours this season, we'd be in 14th place.
https://www.footballwebpages.co.uk/league-one/attendances
Yes, but our attendances this season are based on a LG2 away support, not a LG1 support, so we should be higher than that.
That's right. So those with attendances around the 7,500 to 9000 mark were unlikely to have that many more season ticket holders than us. So in terms of competitive numbers, there's no reason we can't challenge some of those clubs income wise. Yes, we maybe one of the cheaper season ticket offerings but there's alot more to translating that into a competitive squad. Having a good manager and staff with a good core of a squad is a good start.
Alot of ifs and buts.
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Lotsa "local derby's " as well
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Got two to buy ASAP. Just need to decide if we switch from West to South.
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I’m surprised more haven’t been sold at those cracking prices.
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Wycombe massive overachievers
US investors bought in a few years ago.
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I’m another with 2 season tickets to buy also
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I’m surprised more haven’t been sold at those cracking prices.
The club do nothing in the way of marketing, really frustrating.
The social media presence is next to zero
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This seasons League One average attendances. Based on ours this season, we'd be in 14th place.
https://www.footballwebpages.co.uk/league-one/attendances
Yes, but our attendances this season are based on a LG2 away support, not a LG1 support, so we should be higher than that.
That's right. So those with attendances around the 7,500 to 9000 mark were unlikely to have that many more season ticket holders than us. So in terms of competitive numbers, there's no reason we can't challenge some of those clubs income wise. Yes, we maybe one of the cheaper season ticket offerings but there's alot more to translating that into a competitive squad. Having a good manager and staff with a good core of a squad is a good start.
Alot of ifs and buts.
I would imagine that we make a lot of money from sponsors, hiring out parts of the stadium, Club Doncaster activities etc. That along with an avg of around 8500 - 9000 should make us competitive enough in Lge 1.
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The club do lots. Sensible season ticket prices. My lads mate has brought one for the new season. That’s a new one. I have but won’t get to many games.
Not everyone can afford season tickets and the extra matchday costs. There are a lot of exiles that can’t make every game.
There is a lot to consider going to a football match nowadays.
Football on the pitch is a great advert that generates interest when going well.
Also the opposite when it’s not.
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Our average attendances in this lat season were 8.060 :4th behind Bradford , Notts County and Chesterfield .
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Last season the final ST total was just shy of 5000.
It’s been around this figure for a few seasons along with average attendances . The club is still running on this figure and is stagnating growth and not generating more money for internal investment ie P.A System or refurbishment generally. Volunteers were asked to help open up last season as clearly not a lot was done prior .
L1 was used to be our basement level but having spent two seasons in L2 that’s now not the case as we always considered too good over all as a club to sink below this . But clearly L1 may well be our best bet as supporter generated income hasn’t grown much and expenditure will have . Ticket pricing has been appropriate to our circumstances but to push on up the leagues it has to change or will never compete or achieve the squad capable of a challenge any time soon ..
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Obviously there’s is more to just hiring the stadium out for a concert etc…but when you have the likes of yungblud, and Louis Tomlinson both from Doncaster, ide imagine it would sell out, more revenue.love that boxing is being held there
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Big difference is most clubs are selling 5k STs at over 100 quid a go more. It's great our pricing but the number of ST for the price if pretty poor I think.
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I don’t get that argument at all.
It is what it is. The club is obviously ok with the pricing and the volume of support, so why aren’t you.?
We can afford the cost of season tickets, but won’t be getting them as we don’t have the time available for other reasons, to go to enough games.
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It doesn't matter how many we think we should sell, there is only a certain amount of people who will buy a season ticket, in our case it's around the 4.5 to 5 thousand. Any more is an absolute bonus for the club
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Every effort should be made to sell the south stand out to ST holders. That way we can charge away fans what we want and make some money that way. I guarantee we'll be north of £30 at some league 1 teams next season
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And encourage low away followings? False economy..
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Every effort should be made to sell the south stand out to ST holders. That way we can charge away fans what we want and make some money that way. I guarantee we'll be north of £30 at some league 1 teams next season
That won't happen. If we were to raise the price for behind the goal, then you'd have to do it for the rest of the ground. You can't charge away fans more than our cheapest 'on the day' tickets, plus we'd disadvantage our own fans who for whatever reason, a season membership isn't an option. We still want to keep it affordable
We and other clubs have had issues with the EFL when we've unfairly advantaged home fans over away fans.
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Sell memberships for a tenner that gets you a fiver off every game.
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The club has it all in hand. Watch this space.
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You should average 1-2k more just based on the away followings - what 10 teams + who could potentially bring 2-3k ? Envious of all the local games you have , league 2 looks like league 2 /NL south next season .
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
https://www.doncasterroversfc.co.uk/news/2025/may/12/match-ticket-prices-confirmed-for-25-26-season/
Match day ticket prices released an hour ago
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
https://www.doncasterroversfc.co.uk/news/2025/may/12/match-ticket-prices-confirmed-for-25-26-season/
Match day ticket prices released an hour ago
I'm talking about pushing season ticket sales
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
https://www.doncasterroversfc.co.uk/news/2025/may/12/match-ticket-prices-confirmed-for-25-26-season/
Match day ticket prices released an hour ago
I'm talking about pushing season ticket sales
Have you actually read the article from the link?
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
https://www.doncasterroversfc.co.uk/news/2025/may/12/match-ticket-prices-confirmed-for-25-26-season/
Match day ticket prices released an hour ago
I'm talking about pushing season ticket sales
If you read the article in full it emphasises the cost benefits of purchasing a season membership!
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The club has it all in hand. Watch this space.
What's the club doing ? Still watching this space !
https://www.doncasterroversfc.co.uk/news/2025/may/12/match-ticket-prices-confirmed-for-25-26-season/
Match day ticket prices released an hour ago
I'm talking about pushing season ticket sales
If you read the article in full it emphasises the cost benefits of purchasing a season membership!
I'm fully aware of that. So is that the full extent of the clubs marketing of season tickets?
Basically 1 article on the website saying, we've put the matchday prices up, so buy a season ticket....
Hardly trying to grow the fan base is it.
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I’ve said this sort of thing before, but folks who have an affinity for Doncaster Rovers, but who don’t go often, can’t help but notice that we’ve just won the league.
If they’re half interested in getting a season ticket, it’s a couple of clicks online or a phone call to the TO.
Winning promotion is self marketing, isn’t it.?
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I’ve said this sort of thing before, but folks who have an affinity for Doncaster Rovers, but who don’t go often, can’t help but notice that we’ve just won the league.
If they’re half interested in getting a season ticket, it’s a couple of clicks online or a phone call to the TO.
Winning promotion is self marketing, isn’t it.?
Only to a certain extent.
The club really should be using all avenues to hammer the message home accross the city.
Now is a perfect opportunity, but they just don't do it.
It's bizarre.
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As of last night the % increase on the nearest corresponding date to last season stands at just over 42 %.Excellent effort so far.
DEADLINE 5 pm Wednesday for this phase of ST sales.
9 am the following day for price increase.
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Wycombe massive overachievers
aren't they owned by a billionaire?
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I’ve said this sort of thing before, but folks who have an affinity for Doncaster Rovers, but who don’t go often, can’t help but notice that we’ve just won the league.
If they’re half interested in getting a season ticket, it’s a couple of clicks online or a phone call to the TO.
Winning promotion is self marketing, isn’t it.?
Only to a certain extent.
The club really should be using all avenues to hammer the message home accross the city.
Now is a perfect opportunity, but they just don't do it.
It's bizarre.
So everytime you access the website, the very first pop up is the Season Ticket Prices.
On the Facebook page, the sticky article always at the top, is the season ticket prices.
If you are remotely interested in Rovers, you can't fail to see reference to next seasons ticket prices.
What else do you mean by push?
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I’ve said this sort of thing before, but folks who have an affinity for Doncaster Rovers, but who don’t go often, can’t help but notice that we’ve just won the league.
If they’re half interested in getting a season ticket, it’s a couple of clicks online or a phone call to the TO.
Winning promotion is self marketing, isn’t it.?
Only to a certain extent.
The club really should be using all avenues to hammer the message home accross the city.
Now is a perfect opportunity, but they just don't do it.
It's bizarre.
So everytime you access the website, the very first pop up is the Season Ticket Prices.
On the Facebook page, the sticky article always at the top, is the season ticket prices.
If you are remotely interested in Rovers, you cam fail to see reference to next seasons ticket prices.
What else do you mean by push?
I think he want's the players with bill boards walking the city streets....
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There is always some that the club can’t do enough. The prices are fantastic. If people don’t want to buy then fair enough. Might be short of cash, live away and pick and choose the matches they want.
I have renewed but will not get to quite a few. The club have been great to me since my diagnosis. Say no more about how great our club is
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
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I’ve said this sort of thing before, but folks who have an affinity for Doncaster Rovers, but who don’t go often, can’t help but notice that we’ve just won the league.
If they’re half interested in getting a season ticket, it’s a couple of clicks online or a phone call to the TO.
Winning promotion is self marketing, isn’t it.?
Only to a certain extent.
The club really should be using all avenues to hammer the message home accross the city.
Now is a perfect opportunity, but they just don't do it.
It's bizarre.
So everytime you access the website, the very first pop up is the Season Ticket Prices.
On the Facebook page, the sticky article always at the top, is the season ticket prices.
If you are remotely interested in Rovers, you can't fail to see reference to next seasons ticket prices.
What else do you mean by push?
A sticky article on the clubs social media isn't marketing :lol:
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
Nobody is saying marketing isn't important. Mr Soprano however doesn't seem to see or acknowledge the things the club do and assumes the club don't do enough. There's probably plenty we don't see either.
An ex boss used to says to me, Don't give me the problem, give me the solution.
There's Lincoln Rover and a host of other good people who give up their time to assist the club in many things, including marketing strategies. I was one of those who thought I could do better, so when I got involved, I was surprised to learn I knew alot less than what I assumed.
Yes, of course we should always strive to improve so put your suggestions in.
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
I used to work in advertising too. Companies wanted brand awareness primarily to put them ahead of potential customers but also ahead of their competitors.
As a food shopper I might be influenced by advertising and marketing to choose one supermarket over another, one car brand over another, where to buy insurance etc.
But it’s different with football - I’m not going to go watch another club because their marketing is better than the one I already support..
The football markets itself IMHO - but I agree there is value in extra marketing when there are special offers available.
As someone has said, our sales compared to the same time last year are significantly better, so something is being done ok.?
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No way of knowing of course but I wonder how many people have bought STs based on missing out on away tickets at times last season that would've gone to the home fixtures anyway.
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No way of knowing of course but I wonder how many people have bought STs based on missing out on away tickets at times last season that would've gone to the home fixtures anyway.
That was a factor for me
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
I used to work in advertising too. Companies wanted brand awareness primarily to put them ahead of potential customers but also ahead of their competitors.
As a food shopper I might be influenced by advertising and marketing to choose one supermarket over another, one car brand over another, where to buy insurance etc.
But it’s different with football - I’m not going to go watch another club because their marketing is better than the one I already support..
The football markets itself IMHO - but I agree there is value in extra marketing when there are special offers available.
As someone has said, our sales compared to the same time last year are significantly better, so something is being done ok.?
It's not about persuading a barnsley fan to switch allegiances and support Rovers. It's about getting NEW fans through the turnstyles, the general Donny public, and to get the floating fans to buy season tickets.
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And looking at the improved sales, they are, aren’t they?
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
I used to work in advertising too. Companies wanted brand awareness primarily to put them ahead of potential customers but also ahead of their competitors.
As a food shopper I might be influenced by advertising and marketing to choose one supermarket over another, one car brand over another, where to buy insurance etc.
But it’s different with football - I’m not going to go watch another club because their marketing is better than the one I already support..
The football markets itself IMHO - but I agree there is value in extra marketing when there are special offers available.
As someone has said, our sales compared to the same time last year are significantly better, so something is being done ok.?
It's not about persuading a barnsley fan to switch allegiances and support Rovers. It's about getting NEW fans through the turnstyles, the general Donny public, and to get the floating fans to buy season tickets.
These NEW fans? Who exactly might they be if they have shown no interest in Rovers for the past 20 years?
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Does it matter if they are new this season or however many seasons. What a ridiculous comment.
My lads mate has been to a few games this season and now he has a season ticket. His main team is Liverpool but he really enjoys watching us.
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Remember when John Ryan basically marketed them himself. Destination championship was the slogan
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Remember when John Ryan basically marketed them himself. Destination championship was the slogan
Dare to dream!!
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I was talking to a bloke I know last week who I have never heard speak about football.
His neighbour is a Rovers ST holder and off the back of hearing him praising the team decided to go to the Bradford game with him.
He must have enjoyed it because he told me he has bought a ST himself for next season.
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
I used to work in advertising too. Companies wanted brand awareness primarily to put them ahead of potential customers but also ahead of their competitors.
As a food shopper I might be influenced by advertising and marketing to choose one supermarket over another, one car brand over another, where to buy insurance etc.
But it’s different with football - I’m not going to go watch another club because their marketing is better than the one I already support..
The football markets itself IMHO - but I agree there is value in extra marketing when there are special offers available.
As someone has said, our sales compared to the same time last year are significantly better, so something is being done ok.?
It's not about persuading a barnsley fan to switch allegiances and support Rovers. It's about getting NEW fans through the turnstyles, the general Donny public, and to get the floating fans to buy season tickets.
These NEW fans? Who exactly might they be if they have shown no interest in Rovers for the past 20 years?
How do you know they haven't shown interest ?
Perhaps they look for the result every week, watch the highlights but haven't been to a game yet, and just need that final nudge.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
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Same old folk who moaned all the way through a title winning season now moaning about a 42% increase in season ticket sales
Crackers!
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A few people on here seem to be a bit snippy about the value of marketing. From someone who works in advertising for one of the biggest media brands on the planet - trust me - advertising and marketing work.
Yes, there is free marketing. Playing well puts bums on seats. We saw that at the end of the season. But it only goes so far.
It's completely fair to ask what marketing and promotion the club are doing to extract every single £ out of the potential fanbase ahead of the new season. We're riding the crest of a wave. There is no better time to market the shit out of the club - Facebook, Instagram, TikTok, local radio, out of home - get investing your money right now and you will see the return.
Sadly - and I may be wrong - I don't think the club have the professional knowhow to do this. Which is a shame. There's a reason brands advertise. It works.
It's not just the playing budget that needs investment to sustain the rise in our fortunes. Investing in proper marketing and advertising would see a real return. There's nothing wrong with pointing that out. It's not "the club can't do enough". It's an attitude that strives for more. And as fans, I think we all want to push on.
I used to work in advertising too. Companies wanted brand awareness primarily to put them ahead of potential customers but also ahead of their competitors.
As a food shopper I might be influenced by advertising and marketing to choose one supermarket over another, one car brand over another, where to buy insurance etc.
But it’s different with football - I’m not going to go watch another club because their marketing is better than the one I already support..
The football markets itself IMHO - but I agree there is value in extra marketing when there are special offers available.
As someone has said, our sales compared to the same time last year are significantly better, so something is being done ok.?
It's not about persuading a barnsley fan to switch allegiances and support Rovers. It's about getting NEW fans through the turnstyles, the general Donny public, and to get the floating fans to buy season tickets.
These NEW fans? Who exactly might they be if they have shown no interest in Rovers for the past 20 years?
Perhaps people newly moved to the area. I think there are quite a few. I might be wrong but Doncaster seems to be a fairly rapidly growing city and the airport might make it even more so.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
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Everyone in Doncaster knows the stadium and team exists, but I suspect the vast majority don't know the unbelievably good prices we're offering for an ST. £12.60 a game. Kids prices frozen. Its brilliant by the club yet unless you went on the website or bumped into a mate who knew then you'd hardly know
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Does anyone know if the club are going to carry on with the membership that allows you to pay a one off membership fee then get money off future ticket purchases? Or the pre purchase of 5 or 10 tickets blocks?
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I was talking to a bloke I know last week who I have never heard speak about football.
His neighbour is a Rovers ST holder and off the back of hearing him praising the team decided to go to the Bradford game with him.
He must have enjoyed it because he told me he has bought a ST himself for next season.
This is a great example of people introducing other people. The most effective marketing tool is us.
When we think back to how we were introduced to Rovers, nearly I'm all cases we were taken by someone or went with someone.
Even John Ryan knew the best way of spreading the word is to get people talking about us.
Between now and kick off, there will be 100s of news snippets coming out of the club, media speculation, Supercomputer predictions (ha) YouTube Vloggers, all generating interest and talking points. New signings, the release of the fixture list will wet the appetite on the countdown to kick off.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
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Same old folk who moaned all the way through a title winning season now moaning about a 42% increase in season ticket sales
Crackers!
As usual, your twisting reality.
The club are just resting on their laurels regarding the current season ticket sales, what they should be doing is using this opportunity to strive to grow the fan base and sell even more season tickets.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
So, over and above what's going out on social media now, what should the campaign look like and to whom?
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
So, over and above what's going out on social media now, what should the campaign look like and to whom?
Of course it's over and above what's going out now.
But it's where research comes in, which is part of the marketing.
You target certain demographics that you want to buy season tickets, and who you think would buy season tickets.
It's where data comes into play aswell, you can target people who show interest in football, but don't necessarily attend a specific stadium regularly for example.
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DSS in answer to your question about purchasing membership, then getting a block of 10/5 tickets, the answer is YES.
Dates have already been arranged to announce this. Hope that answers your question.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
So, over and above what's going out on social media now, what should the campaign look like and to whom?
Of course it's over and above what's going out now.
But it's where research comes in, which is part of the marketing.
You target certain demographics that you want to buy season tickets, and who you think would buy season tickets.
It's where data comes into play aswell, you can target people who show interest in football, but don't necessarily attend a specific stadium regularly for example.
So neither you or I would be a recipient of such targeting then would we?
Plus, the club are pretty good at following up with people who haven't renewed. I have had emails AND phone calls to encourage me to sign up, as many others have too.
Just because you don't see these things, doesn't mean it isn't happening.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
So, over and above what's going out on social media now, what should the campaign look like and to whom?
Of course it's over and above what's going out now.
But it's where research comes in, which is part of the marketing.
You target certain demographics that you want to buy season tickets, and who you think would buy season tickets.
It's where data comes into play aswell, you can target people who show interest in football, but don't necessarily attend a specific stadium regularly for example.
So neither you or I would be a recipient of such targeting then would we?
Plus, the club are pretty good at following up with people who haven't renewed. I have had emails AND phone calls to encourage me to sign up, as many others have too.
Just because you don't see these things, doesn't mean it isn't happening.
There's no point in targeting people who already have bought season tickets.
We're not talking about people not renewing, we're talking attracting new season ticket holders.
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I agree that the people who want to buy season tickets will. However what we are talking about is the people who don’t yet know that they want to buy one and need the idea planted into their head and a little push. There must be people that fall into this category.
In my case this isn’t about negativity it’s about the club capitalising on a big opportunity that has presented itself due to its success.
I am happy to trust the club to get this right and I’m sure they will but I do feel we should be pushing sales hard.
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And looking at the improved sales, they are, aren’t they?
Imagine what the sales would be if the club properly marketed the season tickets.
Define “properly”.?
Marketing costs money, it’s no use if there isn’t a return on investment.
Relatively cheap marketing such as fan database emails or social media posts, reaches your “followers” who know about the football by default, so in effect, preaching to the converted.
If I moved to a new place and wanted to see some local football, I’d look online and find out.
As long as ticket prices etc are freely available I don’t think the club needs to do more.
If you were offered an evening of naked jelly wrestling, with two or more of your celebrity crushes of choice, you’d be arguing about the jelly flavour.!!
Bizarre post.
But I'll humour you regarding your first question.
A targeted social media campaign for a few months, would be a start.
So, over and above what's going out on social media now, what should the campaign look like and to whom?
Of course it's over and above what's going out now.
But it's where research comes in, which is part of the marketing.
You target certain demographics that you want to buy season tickets, and who you think would buy season tickets.
It's where data comes into play aswell, you can target people who show interest in football, but don't necessarily attend a specific stadium regularly for example.
So neither you or I would be a recipient of such targeting then would we?
Plus, the club are pretty good at following up with people who haven't renewed. I have had emails AND phone calls to encourage me to sign up, as many others have too.
Just because you don't see these things, doesn't mean it isn't happening.
There's no point in targeting people who already have bought season tickets.
We're not talking about people not renewing, we're talking attracting new season ticket holders.
You're missing my maim point, if we're not the target audience then how do you know its not being done.
You're default position seems to be to criticise the club, rather than ask questions, on the assumption it's not happening.
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Since when did we become so thin skinned? This isn't moaning - it's about trying to capitalise on a great opportunity riding the crest of a wave!! For what it's worth I don't know that this isn't being done. The club may have targeted advertising going on (I hope so) - maybe others can confirm.
Also - it's great we've sold more season tickets. But to me that's a massive market signal to me that we could sell even more with a bit more marketing and advertising. Now is the time to double down.
Anyhow - what would I do? Well it's a lot more complex than a forum post. It needs to be multi channel - social, radio, out of home. But I'll give one pillar a rough go anyway - the social bit.
Targeted ad campaign across social media
This isn't just posting to the club’s followers, but actually putting money behind ads that reach people who don’t currently follow the club or haven’t been to matches in a while. This is about precision-targeted marketing that treats season tickets like a product you actively sell to the right people.
Who would we target?
I'd split the campaign into different groups, each with a slightly different message:
Local casual fans
- People who live in Doncaster or nearby
- Follow the club on Facebook/Instagram but rarely go to games (we have 130 followers on facebook)
Messaging angle: "Get behind your local team this season - season tickets from just £x per game"
Lapsed fans
- People who used to go regularly but haven’t been in years
- Might have visited the club website or ticket page recently
Messaging: "Your seat’s waiting. Make this the season you come back."
Families
- Local parents, especially with under-13s (u13s season ticket only £20 for the entire season!!!!)
Messaging angle: “Affordable days out for the whole family. Kids under 3 are free/u13 season ticket from £20”
Younger fans (18–30s)
- People on Instagram or TikTok with an interest in football or local events
Messaging angle: “Back the boys. Every game, your seat, your club”
How would it work?
We’d run paid ads through Facebook, Instagram, Twitter/X and TikTok
Ads would appear in people’s feeds - even if they don’t follow the club - based on:
- Where they live (targeted around Doncaster)
- Their interests (football, sport, Yorkshire, family events etc)
- Whether they’ve interacted with the club before (clicked a link, watched a video, visited the ticketing page)
- I'd exclude people who follow other local clubs
We’d use custom audiences - like people who visited the ticketing site but didn’t buy - and then show them reminders over a few days.
Lookalike audiences could also be used - basically finding people with similar online behaviour to current season ticket holders (but exclude them if they are a fan of another football club - e.g. they follow Leeds on facebook etc)
So - do we think the club is doing this? I really hope so. You could start a campaign like this out with about £500 as a test (you can start with a tenner but it's not really worth it - put semi serious money in and scale from there). Finesse your messaging and creatives and it's literally printing money, as you realise you need to invest £x to get x number of season tickets sold.
As an aside, if anyone at the club ever wants any marketing/advertising/media advice - I am willing to give up my time to give a bit of help and guidance.
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Exactly it’s not moaning, it’s wanting the club to be successful.
If the above marketing isn’t already being done by the club I say- give this man a job!!!
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Club could start by posting on facebook ect about all the local games next season and guarantee your seat for the big games plus first dibs on the big away games , don’t miss out ect ect
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It's really bizarre how if you pose any questions of how the club do things, then the usual suspects get all offended. The same people who defended david blunt, and probably Richardson.
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It's really bizarre how if you pose any questions of how the club do things, then the usual suspects get all offended. The same people who defended david blunt, and probably Richardson.
I'm certainly not offended by anyone who asks questions and offers input, like McCammon egg n chips providing positive ideas. You accuse the club of doing nothing and resting on their laurels. I make no apology for challenging your assumptions.
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DBR is spot on with their last comment. I’m always willing to listen to ideas in how the club can improve. The SB challenge the club all the time & keeping asking probing questions. Interestingly the SB elections will be arranged shortly, so, does anyone fancy stepping up?
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Mc Cammon…. I’m aware some of those ideas have been addressed for certain. I’ve shared your entire email with the club officials. Thank you.
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Sure, why not? As long as the nomination process isn't too prohibitive I'll get involved.
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With all the new houses going up round Donny, there myst be a fair few people who are new to the area. The club should send the developers a load of flyers about season tickets, or even just voucher for discounted match tickets to put in their welcome packs.
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It's really bizarre how if you pose any questions of how the club do things, then the usual suspects get all offended. The same people who defended david blunt, and probably Richardson.
I'm certainly not offended by anyone who asks questions and offers input, like McCammon egg n chips providing positive ideas. You accuse the club of doing nothing and resting on their laurels. I make no apology for challenging your assumptions.
They aren't doing enough to drum up interest in season ticket sales, it's that simple.
I've even had an ad for Brighton season tickets on my Facebook today.
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It's really bizarre how if you pose any questions of how the club do things, then the usual suspects get all offended. The same people who defended david blunt, and probably Richardson.
I'm certainly not offended by anyone who asks questions and offers input, like McCammon egg n chips providing positive ideas. You accuse the club of doing nothing and resting on their laurels. I make no apology for challenging your assumptions.
They aren't doing enough to drum up interest in season ticket sales, it's that simple.
I've even had an ad for Brighton season tickets on my Facebook today.
Lincoln Rover. The clubs not doing enough. Pull your finger out. We've got Brighton trying to poach our fans!
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If they are not “doing enough” how do you explain the big rise in year on year sales.?
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It's really bizarre how if you pose any questions of how the club do things, then the usual suspects get all offended. The same people who defended david blunt, and probably Richardson.
I'm certainly not offended by anyone who asks questions and offers input, like McCammon egg n chips providing positive ideas. You accuse the club of doing nothing and resting on their laurels. I make no apology for challenging your assumptions.
They aren't doing enough to drum up interest in season ticket sales, it's that simple.
I've even had an ad for Brighton season tickets on my Facebook today.
You do realise it's based on what you are searching don't you?
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DBR …well that’s made me see it from a different perspective.
Signing up for seagulls ST immediately
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If they are not “doing enough” how do you explain the big rise in year on year sales.?
Better on field performances, winning a lot more than the dross under Wellens, Mcsheffery and Schofield
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Which is possibly enough, yes?
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If they are not “doing enough” how do you explain the big rise in year on year sales.?
Better on field performances, winning a lot more than the dross under Wellens, Mcsheffery and Schofield
This, absolutely nothing to do with the clubs marketing
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Precisely my point.. which is why IMHO why we don’t need to do so much extra.
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We could have had the best marketing in the world under the Scofield era and season tickets would have plummeted.
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:facepalm:
Precisely my point.. which is why IMHO why we don’t need to do so much extra.
:facepalm:
And we've come full circle .....
If the club aren't marketing season tickets, then they are just resting on their laurels, and not striving for more sales and to further grow the fan base.
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Which is possibly enough, yes?
Unless you have a winning team who look like they have a direction supporters will stagnate . Our last few home games saw an increase and that’s because of the expected out come . The club has a financial control constraint prohibiting the club spending beyond its ability to sustain . McCann has a more difficult time this season as loosing over half the selected first team is a big ask . Ticket pricing is about affordability and we are still I debt to the owner … who I’m certain wants a full stadium and consistent challenging squad with good home performances will go along way to that .
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The basic ingredients for attracting increased sales are all in place. A well run club who appointed a good manager backed by a rejuvenated Chairman who's philanthropic outlook, insists on keeping ticket prices affordable so getting access to tickets it easy. We have a progressive team trying to play good winning football and we don't want to stop there.
We've invested in better support staff, better training facilities, pitches and new purpose built weight rooms etc, finally improved the catering, we're improving the Belle Vue Bar, and will get a better sound system in the stadium. We are more active in the community, we have more sponsors wanting to be associated with the club. All these things are not resting on our laurels.
You can come up with really clever marketing campaigns but, they will only scratch the surface because very few people are introduced to their football fix as a direct result of marketing. If you conduct a survey of how folk start their football journey and what brings them along to matches, it's from what they hear and see from the pitch and joining up with friends, family, acquaintances, neighbours etc. Over 90% of us started the same way..
Whatever we think about the ebbs and flows of attendances, at the moment thankfully, TB and the club are ahead of the game.
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Well, the latest figure out, shows a 44% increase on this time last year. In excess of 92% of last seasons TOTAL ST sales has been achieved already.
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Well, the latest figure out, shows a 44% increase on this time last year. In excess of 92% of last seasons TOTAL ST sales has been achieved already.
What was last seasons total Lincoln?
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Well, the latest figure out, shows a 44% increase on this time last year. In excess of 92% of last seasons TOTAL ST sales has been achieved already.
If you have access to the info, might also be useful to know the rough split between renewals and new purchases.
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Last season was just shy of 5k.
In terms of the split, I don’t have access to that. When I do I’ll supply an update.
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Would be interesting to know what the club project we will sell from this point onwards? Another 1000 would be magnificent
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I think the initial target will be 5500…then let’s see.
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Based on the data we've got so far we can make a few reasonable forecasts..
Repeat last season’s sales pattern from now until the start of the season, we’re looking at:
Absolute minimum: 5,250 season tickets (if sales slow right down)
Likely safe bet: around 5,500
High end: up to 6,400 - if late sales follow last year’s pattern exactly
We might absolutely smash it.
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As of close of play on Thursday sales up by over 46%.
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As of close of play on Thursday sales up by over 46%.
So roughly how many sold Lincoln?
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Well, the latest figure out, shows a 44% increase on this time last year. In excess of 92% of last seasons TOTAL ST sales has been achieved already.
Why are percentages used when sales are based on actual numbers .so what is . 44%or92% of how many = how much ?
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Lincoln said last year’s tottal was just shy of 5,000. So, 92% of (say) 4950 is 4554.
I’m sure Lincoln will correct my maths if that number is incorrect.
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Alan Southstand you are correct.
The % is to show the increase for this time last season.
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Lincoln is obviously just reporting it as he's been told. If the sales are good, I do think it helps if the club releases the figure. Word of mouth marketing is big for this kind of thing. "We've sold over 4.5k season tickets". That travels very fast.
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Well, the latest figure out, shows a 44% increase on this time last year. In excess of 92% of last seasons TOTAL ST sales has been achieved already.
Why are percentages used when sales are based on actual numbers .so what is . 44%or92% of how many = how much ?
Increases (or decreases) are often expressed in percentages. Inflation, pay rises etc. comparing year to date ST sales in percentages is normal - the actual number of sales doesn’t matter but surely an increase of such a scale is great news?
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Alan Southstand you are correct.
The % is to show the increase for this time last season.
But what was last seasons numbers ? As if we’d get to know anyway as the only person who’s interested is Terry who has to pick up the short fall!!
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For me the important people to market to are kids. There is always an opportunity to sell the local club to youngsters, the experience of going to the game regularly is not something they will get following Man City or Barcelona. Of course if you get the kids hooked then parents are likely to be dragged along too.
I'm sure the club knows this, school visits, free tickets and so on. Perhaps they could cast the net wider, Donny is a big area.
This is why I think it's so important to get the kit right. Kids want to wear a good looking top and big kids remember how important football kits were in their youth.
The kit design competition was always a great way to engage with the community. It's a missed opportunity for me.
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Good point RD. A few weeks ago, I went to Castle Park to watch the Knights and noticed that kids are admitted for free. I am not saying for one minute that Rovers should do the same as I know the clubs will have two totally different business models, but the point is about getting the youngsters through the turnstiles and building the fan base that way
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Good point RD. A few weeks ago, I went to Castle Park to watch the Knights and noticed that kids are admitted for free. I am not saying for one minute that Rovers should do the same as I know the clubs will have two totally different business models, but the point is about getting the youngsters through the turnstiles and building the fan base that way
Put some friends tickets, in the kids season tickets?
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Sounds like a good idea to me
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Alan Southstand you are correct.
The % is to show the increase for this time last season.
But what was last seasons numbers ? As if we’d get to know anyway as the only person who’s interested is Terry who has to pick up the short fall!!
You’re either too lazy to read the rest of the thread, the previous page in fact, to find the number just shy of 5000 - or you’re deliberately looking for unprovoked arguments and unwarranted criticism of the club that’s on the up.?
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Alan Southstand you are correct.
The % is to show the increase for this time last season.
But what was last seasons numbers ? As if we’d get to know anyway as the only person who’s interested is Terry who has to pick up the short fall!!
You’re either too lazy to read the rest of the thread, the previous page in fact, to find the number just shy of 5000 - or you’re deliberately looking for unprovoked arguments and unwarranted criticism of the club that’s on the up.?
Let's be honest we both know it's either both or just the latter.
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Latest update from last nights shadow board meeting with the club…
Sales are up exactly 50 % on the corresponding date from last season. Fully appreciate this figure will drop, but are very happy with sales as they stand.
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Wow! That’s great for everyone!
Is the expectation to continue to trend at a 50% increase? If so we’re heading for 7,500 season holders, I wonder what our best ST sales season was and how many we sold. I’d guess it was the first season in the championship and maybe 8,000 ish??
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Latest update from last nights shadow board meeting with the club…
Sales are up exactly 50 % on the corresponding date from last season. Fully appreciate this figure will drop, but are very happy with sales as they stand.
Thanks for that welcome update LR.
That's an impressive increase and it must give a real boost and great encouragement to Terry, Gavin and Grant.
I'm really chuffed with that.
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Are you able to release information about actual numbers please LR, great work by all concerned
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All the figures are in the body of this topic.
The initial target is 5500 ( total).
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All the figures are in the body of this topic.
The initial target is 5500 ( total).
This isn't the point. People are asking for figures because we're 50% up when compared to this time last year, not 50% of last years total.
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Could we sell the south stand out to ST holders only potentially?
Random comment I sat in the east stand in line with corner flag for the legends game and I never realised just how far back from the pitch the south stand is!
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What is it about some of our supporters who have been given information in good faith about sales and still want more, and to what end? what possible reason would there be?and what difference could it make when they have no control over the workings of the club.
A bonified business who also issue a balance sheet to share owners and members and publish the figures every year.
It beats me, knowing that we are a fairly small club who need a generous benefactor every year to exist at the level we are at and am just grateful for their generosity and the professionalism shown by the board for it to continue as successfully as it has, that some seem to think they need every last detail.
Being old enough to have lived through the Bates and Richardson eras some want to think themselves lucky they are not charged for the toilet paper to wipe their backsides with on match days never mind knowing where the money comes or goes to.
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Percentages are beyond some people, Selby.
Like the constipated mathematician once said - you just need to work it out with a pencil.
;)
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Soz only asked
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Be interesting to know the numbers sold, instead of a percentage of an unknown number.
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Percentages are beyond some people, Selby.
Like the constipated mathematician once said - you just need to work it out with a pencil.
;)
AS I'm interested to see how you would work out a 50% increase of a number you don't know?
I will bring the pencil :lol:
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The point is, sales are hugely up year on year at the same point in time.
Irrespective of the actual numbers, such an increase can’t be a bad thing.
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Be interesting to know the numbers sold, instead of a percentage of an unknown number.
What do you put into our club apart from negativity.? Are you a season ticket holder or regular attender?
You only ever seem to post negative or critical comments.
Do you have an agenda against the club or board?
.
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What is it about some of our supporters who have been given information in good faith about sales and still want more, and to what end? what possible reason would there be?and what difference could it make when they have no control over the workings of the club.
A bonified business who also issue a balance sheet to share owners and members and publish the figures every year.
It beats me, knowing that we are a fairly small club who need a generous benefactor every year to exist at the level we are at and am just grateful for their generosity and the professionalism shown by the board for it to continue as successfully as it has, that some seem to think they need every last detail.
Being old enough to have lived through the Bates and Richardson eras some want to think themselves lucky they are not charged for the toilet paper to wipe their backsides with on match days never mind knowing where the money comes or goes to.
[/quote
Fair point regarding too much info everyone seems to need/demand.
Therefore, whilst we’re on this knowing to much malarkey, can we also stop announcing our number in cup draws, drives me absolutely insane and completely destroys that super moment in suspense, when the number is called out and you’ve no idea if it’s your team or not until it’s spoken. (Sanitisation is grim)
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In my local in Bradford today the word is that City have sold over 16,000 already. Whether that means season tickets or season tickets plus ticket packages, nobody knew.
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Lincoln said last year’s tottal was just shy of 5,000. So, 92% of (say) 4950 is 4554.
I’m sure Lincoln will correct my maths if that number is incorrect.
Ok, challenge accepted. See the above post on p4 of this thread. We ascertained from LR’s post that the number sold at the time was approx. 4550. LR confirmed this by way of a follow up. ( 92% of approx. 5000)
Now, it appears the 92% has increased to 150%. So, using the original figure of 5000, multiply it by 1.5 and you have your answer.
No pencils were harmed in this exercise!! For those with no calculators, or pencils, your answer should come to 7500. Again, LR will no doubt tell me where I’ve gone wrong, if indeed I have.
N.B. Can you all stop bickering over nothing, now?
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Lincoln said last year’s tottal was just shy of 5,000. So, 92% of (say) 4950 is 4554.
I’m sure Lincoln will correct my maths if that number is incorrect.
Ok, challenge accepted. See the above post on p4 of this thread. We ascertained from LR’s post that the number sold at the time was approx. 4550. LR confirmed this by way of a follow up. ( 92% of approx. 5000)
Now, it appears the 92% has increased to 150%. So, using the original figure of 5000, multiply it by 1.5 and you have your answer.
No pencils were harmed in this exercise!! For those with no calculators, or pencils, your answer should come to 7500. Again, LR will no doubt tell me where I’ve gone wrong, if indeed I have.
N.B. Can you all stop bickering over nothing, now?
AS
The maths and thinking is a bit sketchy BUT giving in to positive thinking I'm all on board!!!!!!!
COYR!!!!! :scarf:⁷
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Alan, regrettably I think you might have strengthened the argument for more information!
If your workings are correct and we have sold 7500 I reckon we’ll all be delighted. I have my doubts though.
Not sure we need to fall out over this! Those clamouring for an accurate figure are only doing so out of a desire to see the numbers go up and because they love the club.
We will inevitably disagree on stuff but are united by our love for the club and should bear this in mind when we attack other posters. It’s too often confrontational on here.
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I’m certainly not attacking anyone, but it really does make you wonder, with certain posters, just how much the point needs to be hammered home before it’s acknowledged that there is such a thing as good news coming out of the Club.
All the information was in the thread, yet it seems beyond some to look back and work it out! E.G. Without knowing any figures (LR more or less told us what they were), it’s not beyond anyone to work out that 150% is a lot bigger than 92%.
Anyway, it was fun regurgitating it all. Now, IF my figures are reasonably correct, am I also correct in thinking we havn’t had a take up of season tickets like this since we were in the Championship? If that is indeed correct, that has to be fantastic news for everyone at the Club and, no doubt, Mr Bramall will be delighted.
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I don't know why it matters
As per LRs and AS posts it is good news that we're are exceeding expectations on sales. That will encourage Terry's investment aswell.
Cant we just be happy?! :chair:
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Surely what matters is how many are sold by/on the date of first home game?
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Of course it's good that it's better than last year.
But what's wrong with asking what the actual numbers are? Without the usual childish snowflakes having a tantrum.
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Of course it's good that it's better than last year.
But what's wrong with asking what the actual numbers are? Without the usual childish snowflakes having a tantrum.
No-one's stopping you asking.
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Of course it's good that it's better than last year.
But what's wrong with asking what the actual numbers are? Without the usual childish snowflakes having a tantrum.
No-one's stopping you asking.
The usual suspects are literally having a childish tantrum.
It's bizarre.
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Just bought my first season ticket(s) since 2004. One for me, one for the wife/another (she wont fancy every game) and one for our 6 year old.
Usual story of attending as a child and teenager with my old man. He then passed away and what with me going off to Uni, moving away from Donny, work commitments and lack of funds that go with it, marriage and children commitments. Averaged about one game a season for the next 20 years. Only now i'm in my mid 40s do I find myself in a position again where I have the time, money and inclination to attend games with my own youngster and what better time to do it than now.
Absolutely cannot wait for the fixtures to come out.
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Just bought my first season ticket(s) since 2004. One for me, one for the wife/another (she wont fancy every game) and one for our 6 year old.
Usual story of attending as a child and teenager with my old man. He then passed away and what with me going off to Uni, moving away from Donny, work commitments and lack of funds that go with it, marriage and children commitments. Averaged about one game a season for the next 20 years. Only now i'm in my mid 40s do I find myself in a position again where I have the time, money and inclination to attend games with my own youngster and what better time to do it than now.
Absolutely cannot wait for the fixtures to come out.
Unless your wife has a double you might struggle with your membership.
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Of course it's good that it's better than last year.
But what's wrong with asking what the actual numbers are? Without the usual childish snowflakes having a tantrum.
No-one's stopping you asking.
The usual suspects are literally having a childish tantrum.
It's bizarre.
Says the poster having a chilish tantrum
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Minutes of the Shadow board from April 21st had sales during the early bird phase as 3,596 - 850 up from same period last year
https://www.doncasterroversfc.co.uk/club/shadow-board/meeting-minutes
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When was the original early bird price?
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Up to end March if my memory serves
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Over at Bolton we’ve now sold nearly 16,500 ST’s so still hoping to match last seasons 17k yet we still managed to double our losses to £11m for the last financial year and that doesn’t take into account the circa £3m we wasted last summer on the likes of McAtee, Randall, Osei-Tutu and Schon or whatever we paid to that buffoon Evatt to get rid of him. I know we have rich Swiss backers but you have to question how long they’ll continue to do that if we fail again to reach the Championship? Not exactly in line with the boards stated aim of running the club sustainably. We’ve both been on the edge of winding up previously and I don’t want to see either risk that again but you’re certainly doing a better job of looking sustainable than we are so don’t be splashing out on expensive signings who might not deliver what you hope! You may sell less tickets than us but you seem to be spending what you do get better. Good luck nest season, except when playing us of course.
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Over at Bolton we’ve now sold nearly 16,500 ST’s so still hoping to match last seasons 17k yet we still managed to double our losses to £11m for the last financial year and that doesn’t take into account the circa £3m we wasted last summer on the likes of McAtee, Randall, Osei-Tutu and Schon or whatever we paid to that buffoon Evatt to get rid of him. I know we have rich Swiss backers but you have to question how long they’ll continue to do that if we fail again to reach the Championship? Not exactly in line with the boards stated aim of running the club sustainably. We’ve both been on the edge of winding up previously and I don’t want to see either risk that again but you’re certainly doing a better job of looking sustainable than we are so don’t be splashing out on expensive signings who might not deliver what you hope! You may sell less tickets than us but you seem to be spending what you do get better. Good luck nest season, except when playing us of course.
Just out of curiosity, have those loans totalling around £40m been paid back by Football Ventures by now and is the hotel now pulling it's weight and contributing to the income?
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Just bought mine so that's plus 1
COME ON YOU REDS !!!!!!!!!!
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Over at Bolton we’ve now sold nearly 16,500 ST’s so still hoping to match last seasons 17k yet we still managed to double our losses to £11m for the last financial year and that doesn’t take into account the circa £3m we wasted last summer on the likes of McAtee, Randall, Osei-Tutu and Schon or whatever we paid to that buffoon Evatt to get rid of him. I know we have rich Swiss backers but you have to question how long they’ll continue to do that if we fail again to reach the Championship? Not exactly in line with the boards stated aim of running the club sustainably. We’ve both been on the edge of winding up previously and I don’t want to see either risk that again but you’re certainly doing a better job of looking sustainable than we are so don’t be splashing out on expensive signings who might not deliver what you hope! You may sell less tickets than us but you seem to be spending what you do get better. Good luck nest season, except when playing us of course.
Just out of curiosity, have those loans totalling around £40m been paid back by Football Ventures by now and is the hotel now pulling it's weight and contributing to the income?
No donny much of the debt is still outstanding and we also have to repay a supporters £5m bond back in a couple of years. It’s worrying there’s no question and you wonder how long our backers will have the patience to wait for the club to get back into the championship. My point is that even with high season ticket sales revenue we still doubled our loss in the last period to £11m. We blew our chance at Wembley when Oxford completely outthought Evatt and his one and only system. It was clear after ten minutes they’d sussed us yet the idiot made no attempt to make any tactical adjustment. We’re all hoping that this year will be different under Schumacher because if it isn’t?
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For those that haven’t seen this yet, not about numbers but some may fine it useful
https://www.doncasterroversfc.co.uk/news/2025/june/11/rovers-to-launch-digital-season-membership-cards-for-25-26-season/
COYR
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It’s a shame that you can’t put it in your phones wallet with all of your other cards.
Although it does say that they’re looking at this function.
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Further update. For the corresponding date forecast year, ST sales are up 43 %
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Cheers. So roughly how many Lincs?
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So Lincs just for clarification 5000 last season up 43% so that’s over 7000 ??
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So Lincs just for clarification 5000 last season up 43% so that’s over 7000 ??
7150 to be precise...
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Further update. For the corresponding date forecast year, ST sales are up 43 %
Am I correct in reading this as…..Season Ticket sales are currently 43% up verses sales as at 12 June 2024.
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Further update. For the corresponding date forecast year, ST sales are up 43 %
Am I correct in reading this as…..Season Ticket sales are currently 43% up verses sales as at 12 June 2024.
Yes, this is correct. No idea how people aren't grasping this :silly:
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The confusion arises because we don’t know how many were sold by the corresponding date last year.
People are assuming that it’s 43% up on the final total which I believe was 5000. But if we had a late rush last year and by this date had only sold 3500 then it will be lower because 43% of 3500 is much lower than 43% of 5000.
Or maybe I’ve got it completely wrong!
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The confusion arises because we don’t know how many were sold by the corresponding date last year.
People are assuming that it’s 43% up on the final total which I believe was 5000. But if we had a late rush last year and by this date had only sold 3500 then it will be lower because 43% of 3500 is much lower than 43% of 5000.
Or maybe I’ve got it completely wrong!
That’s what iwas thinking at first, but a careful read of the post by Lincoln Rover says “for the corresponding date forecast year, ST sales are up 43%”.
I have to admit that I am slightly confused by that particular wording too.
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Further update. For the corresponding date forecast year, ST sales are up 43 %
LR, could you please translate your phrase "corresponding date forecast year" I'm sure you know what you mean but it defies my understanding, thanks.
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Is it not predictive text changing ‘for last’ to ‘forecast’? That’s what I assumed.
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Great shout that, sf9944
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Well 43% increase at any stage is encouraging. If by kick off, we're anywhere around 6k it's a sign there's going to be some bumper attendances and great atmospheres.
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Ladies & gents, my apologies. It was predictive text.
Compared to THIS TIME last season our ST sales are up by 43 %. Old age & not proofreading . Hopefully this clarifies.
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Ladies & gents, my apologies. It was predictive text.
Compared to THIS TIME last season our ST sales are up by 43 %. Old age & not proofreading . Hopefully this clarifies.
Thank you Lincoln, appreciate the updates! And that now clarifies the excellent position we’re in.
Good times!!
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Christ, So how many have we sold then ? :headbang:
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Christ, So how many have we sold then ? :headbang:
I'll start, 4 in my house.
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3 in ours
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If sales continue at this rate, are the total sales projections for somewhere in the region of 7,000? which would be brilliant. With a few thousand walk ups on the day and a number of bumper away followings, then the ground will be buzzing.
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Crikey, that is some change, great to hear.
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9 or 10,000 home fans week in week out along with the big away followings we’re going to get next year would be fantastic.
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I doubt we will get 9-10k home fans every home game. Maybe in total with the away fans.
Let's not forget, not every season ticket holder attends every game.
I think realistically we will have 6500 season ticket holders. 6000 will be the average that turn up each week. Add 2000 that pay on the day with a likely average of 2000 away fans, should then give a total attendance average of approximately 10k. Which of course would be fantastic.
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If sales continue at this rate, are the total sales projections for somewhere in the region of 7,000? which would be brilliant. With a few thousand walk ups on the day and a number of bumper away followings, then the ground will be buzzing.
Yes Pinto, the current trend is 43%, indications earlier in the thread were that we’d sold ‘A tad shy of 5000’ last season as a whole.
So let’s say 4,900, with a continuation of a 43% increase that could mean a total of 7,007 (Mr Bond).
With walk ups, of course some ST’s won’t attend BUT will be counted in, aaaaand, some very solid away followings, 10,000+ crowds could be a reasonably common occurrence, which in Div3 is superb. Not forgetting our usual Grant McCann cup runs (v a Premiership club or two) and a playoff to give us a full house too. Nice!
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Great news on your ST increase let’s hope it continues. What’s your maximum allocation for away fans because I suspect this season you’d have some bumper crowds if you consider the likelihood of some big away followings. Last season Bolton sold out almost all our away allocations in minutes so I’d expect Donny to be similar this time round. With Millers, Tykes, Terriers, Stockport and some others certain to bring a few as well you could have some monster attendances, especially if you can keep a competitive team together.
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If sales continue at this rate, are the total sales projections for somewhere in the region of 7,000? which would be brilliant. With a few thousand walk ups on the day and a number of bumper away followings, then the ground will be buzzing.
Yes Pinto, the current trend is 43%, indications earlier in the thread were that we’d sold ‘A tad shy of 5000’ last season as a whole.
So let’s say 4,900, with a continuation of a 43% increase that could mean a total of 7,007 (Mr Bond).
With walk ups, of course some ST’s won’t attend BUT will be counted in, aaaaand, some very solid away followings, 10,000+ crowds could be a reasonably common occurrence, which in Div3 is superb. Not forgetting our usual Grant McCann cup runs (v a Premiership club or two) and a playoff to give us a full house too. Nice!
Don't think we can assume a further continuation of 43% but it would be nice!
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Likely I would have thought that many will have renewed earlier than they might otherwise have done because of last seasons success. So perhaps the 43% will flatten off.
Im hoping not because there seemed last season to be slow but sustained growth in our support and it would be great to see that continue. The potential is there!
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If we get some news on these further signings, then I can see that 43% going up a bit more!
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We are gathering some momentum folks. Bloke at work that I don’t see very often approached me the other day to say he’s bought he’s first ever season ticket in 40+ years of following the club. It’s great to see
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If sales continue at this rate, are the total sales projections for somewhere in the region of 7,000? which would be brilliant. With a few thousand walk ups on the day and a number of bumper away followings, then the ground will be buzzing.
Without being negative we don’t and won’t get a few thousand walk ups. Agree the overall increase is very welcoming though.
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Fair point RR45, but if we can average in the region of 9,500 including away fans then that will be great. I suppose I am getting a bit giddy for the new season. We can all be optimistic for what's to come.
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We didn't average 9500 a game in the final two Championship seasons. Even the relatively successful season before only reached 10,200. Our best season average, 08/09, didn't reach 12,000.
I hope we do, but I'm not holding my breath.
BobG
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I think it will be something in region of 8 to 9 thousand. Can’t see it being more than that, although it will obviously be bumped up by some of the derby games and others with big away followings (which is a false metric really, the key figure is the home attendance average). Off the top of my head, only Grimsby and chesterfield brought more than 2k last season (obviously not Bradford
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I think the appeal of a division 3 north (pretty much anyway) will go a long way in bringing the floating fans back.
Everyone loves a fiesty local game with big away followings.
Especially if we float around the 6 to 10 position in the league. We've got to capitalise on this feel.good factor.
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I think it will be something in region of 8 to 9 thousand. Can’t see it being more than that, although it will obviously be bumped up by some of the derby games and others with big away followings (which is a false metric really, the key figure is the home attendance average). Off the top of my head, only Grimsby and chesterfield brought more than 2k last season (obviously not Bradford
We really screwed up charging £28 for CAT A games that season. Rovers are more affordable over 10 years later! The excellent pricing is making a real difference.
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Based on the data we've got so far we can make a few reasonable forecasts..
Repeat last season’s sales pattern from now until the start of the season, we’re looking at:
Absolute minimum: 5,250 season tickets (if sales slow right down)
Likely safe bet: around 5,500
High end: up to 6,400 - if late sales follow last year’s pattern exactly
We might absolutely smash it.
Just out of interest, did we ever find out how many season tickets were sold? Would be interesting to see how it compares to these projections.
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They are still coming in, in terms of sales.
The last I was updated we were around 5400 barrier. This WILL rise. I’ll endeavour to get an update & share this.
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Hopefully the start to the season is proving fruitful
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They are still coming in, in terms of sales.
The last I was updated we were around 5400 barrier. This WILL rise. I’ll endeavour to get an update & share this.
We were running 43% up YOY, so if it’s only 5400 we’ve had a big dip in last 4 weeks or so.
We should be way over 6,500 even with a dip.A continuation of 43% would give us 7000+.
Do let us know latest/Final sales when available Lincs
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They are still coming in, in terms of sales.
The last I was updated we were around 5400 barrier. This WILL rise. I’ll endeavour to get an update & share this.
We were running 43% up YOY, so if it’s only 5400 we’ve had a big dip in last 4 weeks or so.
We should be way over 6,500 even with a dip.A continuation of 43% would give us 7000+.
Do we know latest/Final sales now?
Lincoln Rover already said that he is going to try and get an update....
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Given the amount of pay on day tickets available I think 5400 is more realistic than 6500
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Sales seem a bit poor for Saturday looking at the ticketing website.
Can anyone think of a reason why we sold so many for Exeter but seemingly can’t for Wycombe? You’d think our strong start would encourage not deter!
Genuinely confused as to why so many come so infrequently. We know the support is there it just seems so difficult to turn it out regularly.
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It’s relatively easy to work out:
The stadium capacity is in the region of 13500, after segregation etc
The north stand and north east run off for away fans is in the region of 4K
That leaves approximately 9.5k for sale to home fans.
There’s been around 3000 match tickets on sale for each home game to buy online, not including hospitality or other sections shown as unavailable.
My prediction therefore is we have sold in the region of 6000 season tickets, possibly a few more.
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Sales seem a bit poor for Saturday looking at the ticketing website.
Can anyone think of a reason why we sold so many for Exeter but seemingly can’t for Wycombe? You’d think our strong start would encourage not deter!
Genuinely confused as to why so many come so infrequently. We know the support is there it just seems so difficult to turn it out regularly.
It’s peak holiday season for starters, plus for those with children there’s often a lot of competing demands on time at this time of the year. It probably means quite a few don’t decide until last minute in case plans change.
As an example I’m at an event with the children this Saturday that normally wouldn’t take place outside the school holidays, so therefore miss the game. I’d imagine that would be the same for quite a few.
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Exeter was the opening game, first fixture after promotion, therefore something of an “event” perhaps.?
I couldn’t get to that one but we are going this weekend.
It will be what it will be. I’m more bothered about what goes on on the pitch, which isn’t too bad so far.!
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Sales seem a bit poor for Saturday looking at the ticketing website.
Can anyone think of a reason why we sold so many for Exeter but seemingly can’t for Wycombe? You’d think our strong start would encourage not deter!
Genuinely confused as to why so many come so infrequently. We know the support is there it just seems so difficult to turn it out regularly.
It’s peak holiday season for starters, plus for those with children there’s often a lot of competing demands on time at this time of the year. It probably means quite a few don’t decide until last minute in case plans change.
As an example I’m at an event with the children this Saturday that normally wouldn’t take place outside the school holidays, so therefore miss the game. I’d imagine that would be the same for quite a few.
I agree. However all the factors you mention were also relevant for the Exeter game - summer holidays etc.
I agree that what happens on the pitch is most important and overall I’m pleased with the sustainable growth we’ve seen in support over the last couple of years. Just thought it a bit surprising that sales were slow this week.
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Sales seem a bit poor for Saturday looking at the ticketing website.
Can anyone think of a reason why we sold so many for Exeter but seemingly can’t for Wycombe? You’d think our strong start would encourage not deter!
Genuinely confused as to why so many come so infrequently. We know the support is there it just seems so difficult to turn it out regularly.
Races are on too, my lad and some of his mates are missing Rovers to go there.
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It’s relatively easy to work out:
The stadium capacity is in the region of 13500, after segregation etc
The north stand and north east run off for away fans is in the region of 4K
That leaves approximately 9.5k for sale to home fans.
There’s been around 3000 match tickets on sale for each home game to buy online, not including hospitality or other sections shown as unavailable.
My prediction therefore is we have sold in the region of 6000 season tickets, possibly a few more.
I may be wrong, but I believe the maximum capacity for away fans has been greatly reduced from around 4200 to around 3300.
Maybe Lincoln Rover could confirm.
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They are still coming in, in terms of sales.
The last I was updated we were around 5400 barrier. This WILL rise. I’ll endeavour to get an update & share this.
We were running 43% up YOY, so if it’s only 5400 we’ve had a big dip in last 4 weeks or so.
We should be way over 6,500 even with a dip.A continuation of 43% would give us 7000+.
Do we know latest/Final sales now?
We're 23% further on than the 18% shortfall we had during the time 29% of the fan base were on holiday.
Now 14% of that 29% have now returned, the hope is that the 23% will double to 46% and the 18% will half to 14% .
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It’s relatively easy to work out:
The stadium capacity is in the region of 13500, after segregation etc
The north stand and north east run off for away fans is in the region of 4K
That leaves approximately 9.5k for sale to home fans.
There’s been around 3000 match tickets on sale for each home game to buy online, not including hospitality or other sections shown as unavailable.
My prediction therefore is we have sold in the region of 6000 season tickets, possibly a few more.
I may be wrong, but I believe the maximum capacity for away fans has been greatly reduced from around 4200 to around 3300.
Maybe Lincoln Rover could confirm.
Yes, but those seats still exist in the stadium and are rarely on sale to home fans. That’s why I factored them into the away capacity
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It’s relatively easy to work out:
The stadium capacity is in the region of 13500, after segregation etc
The north stand and north east run off for away fans is in the region of 4K
That leaves approximately 9.5k for sale to home fans.
There’s been around 3000 match tickets on sale for each home game to buy online, not including hospitality or other sections shown as unavailable.
My prediction therefore is we have sold in the region of 6000 season tickets, possibly a few more.
I may be wrong, but I believe the maximum capacity for away fans has been greatly reduced from around 4200 to around 3300.
Maybe Lincoln Rover could confirm.
I thought that was just us choosing to limit all away allocations to a max 3000 rather than is being a stadium issue.
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I do wonder how many have bought multi tickets 5 10 or 15 and have no plans to use this fixture as one of them
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I do wonder how many have bought multi tickets 5 10 or 15 and have no plans to use this fixture as one of them
That's probably a good shout. Appreciate it's still holiday season but I expected us to at least match the 8000 home fans for the Exeter game, given the great start to the season.
As you say, with other big games approaching, some are being choosey.
We really do need to respond to what TB and McCann have put before us if we are to have Championship ambitions.
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I’m using my 10 game multi ticket voucher for two of us to go this satdi..
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ST sales now stand at 5533.
This is 661 more than THIS TIME last season.
I’ll update this as the season progresses.
Regards.
Derek.
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Never realised we'd dipped so low last year!
Lagging behind all our neighbours. Work to do still buy on the up.
Club should be aiming for 6k min as target next season
These low sales and low prices just show how grateful we should be for Bramall
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ST sales now stand at 5533.
This is 661 more than THIS TIME last season.
I’ll update this as the season progresses.
Regards.
Derek.
Personally I think that is a cracking effort a 12/13% increase on the previous year.
If we can keep the momentum and people are entertained it will keep growing but won’t happen overnight. Still need to work on getting the kids interested so there is a fear of missing out on something their mates are watching.
Well done Rovers and the Shadow Board
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ST sales now stand at 5533.
This is 661 more than THIS TIME last season.
I’ll update this as the season progresses.
Regards.
Derek.
Personally I think that is a cracking effort a 12/13% increase on the previous year.
If we can keep the momentum and people are entertained it will keep growing but won’t happen overnight. Still need to work on getting the kids interested so there is a fear of missing out on something their mates are watching.
Well done Rovers and the Shadow Board
These things never really take giant leaps forward. 12% does seem to me a good increase. I’d be interested to see comparable data from after previous promotion years.
Certainly think we can improve further over the next 5 years.
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Never realised we'd dipped so low last year!
Lagging behind all our neighbours. Work to do still buy on the up.
Club should be aiming for 6k min as target next season
These low sales and low prices just show how grateful we should be for Bramall
Was just under 5000 really that bad, for the fourth division.??
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What would be interesting too is both season tickets and % increase on multi tickets.
All sorts of permutations here on why a multi ticket compared to season.
Example some haven't taken season ticket as just can't guarantee getting to them, yet have multi ticket as can.