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Drop a bunch of leaflets off at the local takeaways and pizza places. Ask them if they wouldn't mind popping one in the bag with every order.
i keep on saying this about a free magazine A4 size that reaches a lot of pubs and workingmens clubs in the donny area.its called the entertainer and is all about entertainment in the doncaster region.this goes out once a month,it might be once a week.since rovers are in the entertainment trade why dont they have a couple of pagesin said rag with up comming fixtures and ticket offers etc etc etc.have a face in the crowd compition and winners gets a signed shirt or whatever,that way fans will make a point of picking the rag up.just a thought