Shirt advertising.

[bellevuebulgar]

Lighthearted question folks.

Why do I have to pay the shirt sponsors to advertise their brand/product?

If they want me to walk around advertising for them, shouldn’t they be paying me?

[Usher wide.]

It’s for that very reason I always wear my shirt inside out.

[Jimmydee]

We pay for carrier bags when we buy shopping too.

[BradwellRover]

They pay the club to wear the logo.

You buy the shirt because you want to support the team.

I only buy training kit because I a) don’t like wearing the big logos and b) don’t like wearing football kit as an adult, unless I’m playing.

[Spud]

You don't pay the shirt sponsors though.
What a bizarre post, I get you put light hearted.

[River Don]

I'm old enough to remember when they first allowed shirt sponsorship.

Those first replica shirts, which were quite a new thing, were available with or without the sponsors logo.

Most wanted the shirt to look exactly like the players kit but I didn't think an unsponsored version was a bad idea.

[idler]

Lighthearted question folks.

Why do I have to pay the shirt sponsors to advertise their brand/product?

If they want me to walk around advertising for them, shouldn’t they be paying me?


Fans pay for a shirt to show their loyalty to the team. Not to advertise.
The lower down the pyramid you go the less relevance the sponsor has to most people, especially opposition fans.