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One Call Insurance are partners of the Club already and have been associated with Doncaster Rovers kit before, previously sponsoring the Club's shorts in 2008 when the Club won promotion to The Championship.
Contract summaryLength of contract: 3 yearsAnnualised value: US$1 millionOverall value: US$3 millionDoncaster Rovers have announced that One Call Insurance will become the Championship side's new shirt sponsor for the upcoming 2010-2011 season.Details of the agreement will see the Sheffield based insurer's branding appear on both the club's home and away kit for the next three years, as well as training and replica kits, and is worth an estimated US$3 million.John Ryan, Doncaster Rovers chairman said, \"As a club we are committed to giving back to the local community and it was important to all of us that our new club sponsor was a local organisation who shared that commitment to the club and to Doncaster as a whole, and in One Call Insurance we have found that partner.\"The relationship between the two parties stretches back to the 2008 season when One Call Insurance became the club's short sponsor during their eventual promotion to The Championship, England's second-tier soccer league.Echoing the club's community spirit, John Radford, managing director of One Call Insurance said, \"We are delighted to be sponsoring our local team, Doncaster Rovers. Doncaster Rovers place a huge emphasis on building community links and keeping local roots and are one of Doncaster's largest employers. We hope the recognition we receive from being associated with a successful Championship Club like Doncaster Rovers will enable us to develop further on a national level.\"Doncaster currently lie 10th in the Coca-Cola Football League Championship.
thats the rent paid then lol
Why would a local company deal in $`s rather than £`s?
ah yes but with the exchange rates being what they are ,the good old quid is bound to weaken against the mighty usa dollar before next season,anyway it still adds up to chunk of the rent then ,less for sir john n the keepmoat two to fork out