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It was the area
I've often made the point we need to have a 'proper' name for our stadium regardless of sponsors, even if it's an unofficial one that only fans use. For example Lakeside Park or link it to a former player such as Albert Jenkins/Alick Jeffrey/Copps, or whatever we as fans might choose as a name. 'Earth Stadium' was always Belle Vue really. Huddersfield, Stoke, Bournemouth etc etc have all struggled with this name thing since moving to new grounds. They all end up with a 'no name' ground as sponsors come and go. We need a fixed name as well as a sponsor.
Whilst I agree with this 100% I imagine that if the club were to give the stadium a proper name as well (for example Black Bank), it would subsequently be able to command less sponsorship money as people would always refer to it by its non-sponsorship name. If it is named exclusively after the sponsor, people have no option but to mention the sponsor's name every time they refer to the stadium. Nobody outside the marketing team ever called Belle Vue the Earth Stadium.
https://www.doncasterfreepress.co.uk/sport/football/major-update-on-naming-rights-for-doncaster-rovers-stadium-3412219What do we reckon it’s changing to?
Black Bank was an area near the new stadium. When it was first suggested people seemed to like, though quite a few joked when have Rovers ever been in the black at the bank?